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First come, first served : how market and non-market actions influence pioneer market share

Usero, Belén; Fernández Rodríguez, Zulima - In: Journal of business research : JBR 62 (2009) 11, pp. 1139-1145

Persistent link: https://www.econbiz.de/10003897415

Considerations on "Research on non-market actions : a commentary essay"

Fernández Rodríguez, Zulima; Usero, Belén - In: Journal of business research : JBR 63 (2010) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10003909440

Research on non-market actions : a commentary essay

Wang, Chun-ju - In: Journal of business research : JBR 63 (2010) 8, pp. 905-907

Persistent link: https://www.econbiz.de/10008647404

The role of complementary products on platform adoption : evidence from the video console market

Cenamor, Javier; Usero, Belén; Fernández Rodríguez, … - In: Technovation : the international journal of … 33 (2013) 12, pp. 405-416

Persistent link: https://www.econbiz.de/10010250699

Competitive behavior in the European mobile telecommunications industry : pioneers vs. followers

Fernández Rodríguez, Zulima; Usero, Belén - In: Telecommunications policy : the international journal … 33 (2009) 7, pp. 339-347

Persistent link: https://www.econbiz.de/10003878282

First come, first served: How market and non-market actions influence pioneer market share

Usero, Belén; Fernández, Zulima - In: Journal of business research : JBR 62 (2009) 11, pp. 1139-1146

Persistent link: https://www.econbiz.de/10008882118

Considerations on “Research on non-market actions: A commentary essay”

Fernández, Zulima; Usero, Belén - In: Journal of business research : JBR 63 (2010) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10008894517

First come, first served: How market and non-market actions influence pioneer market share

Usero, Belén; Fernández, Zulima - In: Journal of business research : JBR 62 (2009) 11, pp. 1139-1145

Persistent link: https://www.econbiz.de/10008309028

Considerations on "Research on non-market actions: A commentary essay"

Fernández, Zulima; Usero, Belén - In: Journal of Business Research 63 (2010) 1, pp. 1-2

This commentary is in response to the commentary, "Research on Non-Market Actions: A Commentary Essay" [Wang, C-J. Research on Non-Market Actions: A Commentary Essay. J Bus Res (2008)] on the paper, "First come, first served: How market and non-market actions influence pioneer market share"...

Persistent link: https://www.econbiz.de/10008521656

First come, first served: How market and non-market actions influence pioneer market share

Usero, Belén; Fernández, Zulima - In: Journal of Business Research 62 (2009) 11, pp. 1139-1145

This study examines the relationship between the erosion of first-mover advantages and the competitive behavior of pioneer and follower firms in a service industry--in this case, the European mobile telecommunications industry. The research analyzes the role of market actions related to...

Persistent link: https://www.econbiz.de/10005067161