Given that planned marketing strategies and observable behaviors often are contingent on buyer and third‐party (e.g. competitor) responses, deep understanding and descriptions of the thoughts and actions of marketers need to reflect the dynamic interplay of such contingencies. The same view...

This article provides a new definition for case study research. Achieving deep understanding of processes and other concept variables (e.g. actors’ perceptions of their own thinking processes, intentions and contextual influences) is identified as the principal objective of case study...

Purpose – Individuals showing high consumer ethnocentrism (CE) prefer domestic over foreign-made products and their preferences may contribute to barriers to international market entry. Therefore, how to identify such consumers is an important question. Shankarmahesh’s (2006) review reveals...

Explores antecedents of individual influence in organizational purchasing decisions made by buying centres. Proposes a two‐step model whereby individual influence is a function of decision‐specific variables such as expertise, interest and personal stake in the decision. The...

Purpose – The purpose of this editorial is to introduce the International Journal of Culture, Tourism and Hospitality Research . Design/methodology/approach – The paper outlines the primary objective of IJCTHR . Findings – The journal is designed to serve as a valuable platform for new...

Purpose – The purpose of this Editorial is to introduce the reader to seven training exercises in tourism. Design/methodology/approach – Introduces the papers in this special issue. Findings – Effective learning requires doing–practice–failure–interpreting–experiencing success,...

Purpose – The purpose of this editorial is to introduce eight training exercises developed for tourism executive decision making. Design/methodology/approach – The paper introduces the papers in this special issue and discusses the need for experiential learning techniques for adult...

Purpose – The purpose of this paper is to describe theory building and testing of dual processing of tourist reasoning, judgment, and actions. Design/methodology/approach – The paper applies micro‐tipping point theory and qualitative comparative analysis, using case study data. Findings...

Purpose – This introductory paper aims to offer a rudimentary model that describes the antecedent recipes for creating native-visitors. The paper describes what is unique and valuable about the seven articles that follow in their descriptions and explanations of the behavior of...