This paper has its duty to reveal the importance of online cantitative marketing research by using its instruments. The WebSurvey is a very important online marketing research tool, because its attractive to the respondent due to the simplicity in filling the data, where interface can capture...

In internal communication, management communication is crucial for success of the company, responsible manager not communicating at random and at will, but as a communication strategy to support the organization's strategy implementation, creating a climate of communication depends on...

In a knowledge-based society the role of learning performance is always highlighted. The development of education and its adaptation to the real necessities of the labor market requires the integration of innovations to enable an effective teaching and learning process through a high correlation...

Enterprises promote their goods and services on the market in order to be recognized and appreciated by consumers. These enterprises use a variety of methods, among which the most important are: advertising, public relations, promotions, brands, selling forces, promoting sales, sponsorship....

Following the development of theoretical and practical aspects of great importance for the scientific approach of relation marketing, it is required to switch to a higher level by means of the intensive development of techniques and tactics of the communication with shareholders. In literature,...

The globalization of economy and markets imposes changes in the activity of companies, including an increase in the involvement of marketing in the management process. Marketing suggests a new way of conduct for economic factors that implies responsiveness to social demands, the ability to adapt...

At present, due to the highly competitive environment and a more than ever demanding customer, the marketing approaches considered by the small and medium enterprises (SMEs) must be split into strategic and tactical tools. The first ones must outline the directions, objectives and paths...

Under the impact of economic dynamism, sharpening competition, globalization and computerization, the late twentieth century is characterized by moving from a transactional to a relational marketing in which companies focus on developing relationships with customers, increasing their level of...

The alteration of the Romanian consumer behavior, in an economic and social climate generated by the great convulsions of the transition to a functional market economy, but also by the opening of the national borders and by the intensification of Romanias efforts towards EU and world trade...

Food quality is made up of a set of both intrinsic and extrinsic characteristics, including how these characteristics are guaranteed and communicated to end consumers. As a result, purchase choices are affected not only by elements such as taste and price, but also by the level of food safety,...