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Increasing customer engagement in digital marketing campaigns in a time of AI
Dudzinskaite, Urte; Correia, Ricardo Fontes; … - In: AI innovation in services marketing, (pp. 48-80). 2024
Persistent link: https://www.econbiz.de/10014557832
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Avatar-Mediated communication and social identification
Teng, Ching-I; Dennis, Alan; Dennis, Alexander S. - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1171-1201
key concepts: user-avatar identification (i.e., how a user perceives their avatar as themselves), avatar …-avatar identification (i.e., how a user perceives their avatar as part of a community of avatars), and social presence (i.e., how a user … three waves of data collection. The results show that the three factors of AMC influence users' social identification with …
Persistent link: https://www.econbiz.de/10014582263
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House of reverse logistics: an approach to analyse the factors influencing company performance and customer complaint
Pulansari, Farida; Suparno; Sri Gunani Partiwi - In: International journal of services and operations management 31 (2018) 3, pp. 349-369
Persistent link: https://www.econbiz.de/10011978870
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Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad; Hollebeek, Linda D.; Loureiro, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
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Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen
Bruhn, Manfred (ed.); Homburg, Christian (contributor) - 1998
Persistent link: https://www.econbiz.de/10000656362
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Erfolgsfaktoren personendominanter Dienstleistungen : eine quantitative Analyse am Beispiel der Friseurdienstleistung
Korpiun, Michael - 1998
Persistent link: https://www.econbiz.de/10013421303
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Does customer concentration affect corporate risk-taking? : evidence from China
Cao, Xiyang; Ni, Jian; Wang, Fei; Xu, Yue - In: Finance research letters 58 (2023) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10014581041
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Customer type discovery in hotel revenue management : a data mining approach
Yaghoubyan, S. Hadi; Malekhosseini, Razieh; … - In: Journal of revenue and pricing management 23 (2024) 3, pp. 238-248
Persistent link: https://www.econbiz.de/10014583765
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The impact of digitalization on customer knowledge management
Camară, Andreea Bianca - In: Management dynamics in the knowledge economy 12 (2024) 1/43, pp. 21-38
Persistent link: https://www.econbiz.de/10014584021