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5,663
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5,598
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Bruhn, Manfred
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112
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89
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80
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74
Ha Nam Khanh, Giao
73
Volle, Pierre
73
Huber, Frank
59
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56
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55
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55
Hildebrandt, Lutz
55
Han, Heesup
54
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54
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53
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51
Hollebeek, Linda D.
51
Darpy, Denis
47
Bauer, Hans H.
46
Krafft, Manfred
45
Gil Saura, Irene
44
Stauss, Bernd
44
Camilleri, Mark Anthony
42
Palmatier, Robert W.
42
Guiot, Denis
41
Bergen, Mark
39
Svensson, Göran
39
Larceneux, Fabrice
38
Mattila, Anna S.
38
Sethi, Suresh
38
Sudhir, K.
38
Thaichon, Park
38
Grönroos, Christian
37
Luo, Xueming
35
Neslin, Scott A.
35
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35
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Michelberger, Pál
34
Smith, Alan D.
34
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Keleti Károly Gazdasági Kar, Óbudai Egyetem
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Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät
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Cátedra Fundación Ramón Areces de Distribución Comercial, Facultad de Economía y Empresa
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Department of Economics, University of Pennsylvania
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
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SpringerLink / Bücher
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The journal of business & industrial marketing
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ERIM Report Series Research in Management
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Journal of strategic marketing
175
Journal of the Academy of Marketing Science
172
International journal of electronic customer relationship management : IJECRM
144
Annals of Faculty of Economics
133
Ovidius University Annals, Economic Sciences Series
129
Journal of marketing
126
International journal of contemporary hospitality management
121
Journal of travel and tourism marketing
119
Cogent business & management
118
Tourism management : research, policies, practice
118
Journal of hospitality marketing & management
117
Journal of service research : JSR
117
IZA Discussion Papers
113
Journal of service management
111
European Journal of Marketing
110
The journal of product & brand management
110
Journal of retailing
109
Journal of Business & Industrial Marketing
108
Asia Pacific journal of marketing and logistics
107
Marketing intelligence & planning
107
The journal of brand management : an international journal
107
Open Access publications from Université Paris-Dauphine
104
Psychology & marketing
104
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Amfiteatru Economic Journal
98
European journal of marketing : EJM
98
Services marketing quarterly
94
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
31,261
RePEc
4,634
EconStor
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Other ZBW resources
805
USB Cologne (EcoSocSci)
81
BASE
76
USB Cologne (business full texts)
33
OLC EcoSci
20
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36451
Profit maximization through customer relationship marketing : measurement, prediction, and implementation
Aksoy, Lerzan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004910640
Saved in:
36452
Die Potenzialqualität von Dienstleistungen : Konzeptualisierung und empirische Prüfung
Steffen, Dirk
-
2006
Persistent link: https://www.econbiz.de/10004920201
Saved in:
36453
Relationship Marketing in der Pharmazeutischen Industrie : Vertrauen und Commitment als Erfolgsfaktoren
Witzel, Rüdiger
-
2006
Persistent link: https://www.econbiz.de/10004920298
Saved in:
36454
"Unternehmen müssen ihre Kunden gezielt und schnell erreichen"
Kleinemeier, Michael
(
interviewee
)
- In:
Digitalisierung und Innovation : Planung, Entstehung, …
,
(pp. 221-229)
.
2013
Persistent link: https://www.econbiz.de/10014544371
Saved in:
36455
"Redet ihr noch miteinander, oder habt ihr schon verteilt?" : Erbschafts- und Finanzplanung in einer alternden Gesellschaft als Herausforderung für Banken ; ein Interview mit zwei...
Buchen, Sylvia
(
interviewer
);
Maier, Maja S.
(
interviewer
); …
- In:
Älterwerden neu denken : interdisziplinäre …
,
(pp. 265-273)
.
2008
Persistent link: https://www.econbiz.de/10014545860
Saved in:
36456
Machine learning and sentiment analysis : analyzing customer feedback
Sharma, Namita
;
Jain, Vishal
- In:
Human-centered approaches in Industry 5.0 : …
,
(pp. 226-247)
.
2024
Persistent link: https://www.econbiz.de/10014560567
Saved in:
36457
Machine learning and sentiments analysis : analyzing customer reviews
Singh, Pradeep Kumar
;
Setta, Showmik
;
Singh, Akhilesh Kumar
- In:
Human-centered approaches in Industry 5.0 : …
,
(pp. 248-264)
.
2024
Persistent link: https://www.econbiz.de/10014560579
Saved in:
36458
Unleashing customer insights : harnessing machine learning approaches for sentiment analyzing and leveraging customer feedback
Ghosh, Debosree
- In:
Human-centered approaches in Industry 5.0 : …
,
(pp. 265-280)
.
2024
Persistent link: https://www.econbiz.de/10014560581
Saved in:
36459
Searching for customers, finding pollution
Bassi, Vittorio
;
Kahn, Matthew E.
;
Lozano Gracia, Nancy
; …
-
2022
Persistent link: https://www.econbiz.de/10013414287
Saved in:
36460
Konsum-Kompetenz : eine neue Zielgröße für das Management von Geschäftsbeziehungen ; theoretische Begründung und empirische Überprüfung der Relevanz für das Konsumgütermarketing...
Hennig-Thurau, Thorsten
-
1998
Persistent link: https://www.econbiz.de/10013421305
Saved in:
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