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In this paper, we have analysed the antecedents of affective commitment to a website, due to the fact that commitment is a key factor in order to maintain a long-term relationship between the consumer and the business in the online context. In terms of affective commitment, we have found a...
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Serving customers' banking needs online has been proposed to be a cost-saving move for the Financial Institution (FI). These same online services have also been posited to result in higher customer value for the FI. This study analyses the records of two FIs (totalling over 500 000 users) to...
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Digital capital refers to the intangible assets gained through knowledge and relationships. The explosion of internet usage and funding initiatives in electronic banking has drawn the attention of researchers towards internet banking. Therefore, the purpose of this study is to explore the...
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