In online advertising markets, advertisers often purchase ad placements through bidding in repeated auctions based on realized viewer information. We study how budget-constrained advertisers may compete in such sequential auctions in the presence of uncertainty about future bidding opportunities...

In the last decade there has been a large increase in corporate and public reliance on social media for information, rather than on the traditional news and information sources such as print and broadcast media. People freely express their views, moods, activities, likes/dislikes on social media...