competitive equilibrium in the media markets and evaluate the implications of targeting in advertising markets. An increase in the … targeting ability leads to an increase in the total number of purchases (matches), and hence in the social value of advertising …. Yet, an improved targeting ability also increases the concentration of firms advertising in each market. Surprisingly, we …

competitive equilibrium in the media markets and evaluate the implications of targeting in advertising markets. An increase in the … targeting ability leads to an increase in the total number of purchases (matches), and hence in the social value of advertising …. Yet, an improved targeting ability also increases the concentration of firms advertising in each market. Surprisingly, we …

We develop a model of data pricing and targeted advertising. A monopolistic data provider determines the price to …

We analyze data pricing and targeted advertising. Advertisers seek to tailor their spending to the value of each …

targeting policies. The optimal query price influences the composition of the targeted set. The price of data decreases with the …

competitive equilibrium in the media markets and evaluate the implications of targeting in advertising markets.An increase in the … targeting ability leads to an increase in the total number of purchases (matches), and hence in the social value of advertising …. Yet, an improved targeting ability also increases the concentration of firms advertising in each market. Surprisingly, we …

centre of a Hotelling line. Finally, we provide three applications of our results to monopoly advertising under a uniform …

We develop a model with many heterogeneous advertisers (products) and advertising markets (media). Each advertiser has …. We characterize the competitive equilibrium in the media markets and investigate the role of targeting for the price and … allocation of advertisements across media markets. An increase in the targeting ability leads to an increase in the total number …

We analyze data pricing and targeted advertising. Advertisers seek to tailor their spending to the value of each …

targeting policies. The optimal query price influences the composition of the targeted set. The price of data decreases with the …