Although many believe the global textile industry is mature it is still a growing market with predictions the world textile and clothing industries are expected to grow at a three to four percent rate per year fr some time to come. Moreover, it is predicted that by 2010 this industry will be a...

With the Internet, international marketing has taken on a whole new meaning; however, the decision to standardize or adapt advertising messages remains a perplexing one for marketers around the world. Therefore, the purpose of this study was to determine the degree of standardized advertising in...

Purpose – The purpose of this article is to compare the consumer decision‐making behavior between married and cohabiting couples. Design/methodology/approach – Data were collected from 40 cohabiting couples and 53 married couples in a western state via a self‐administered questionnaire....

Purpose – The purpose of this study is to show manufacturers and dealers of residential air‐conditioning systems how to raise the equity of their brands, enabling them to sell more premium systems and increase their revenues and profit margins. Design/methodology/approach – For such...