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Online-Kommunikation als Instrument des Beziehungsmanagements karitativer NPOs

Viest, Oliver - In: Nonprofit-Organisationen und gesellschaftliche …, (pp. 287-298). 2002

Persistent link: https://www.econbiz.de/10001747324

Evaluating Customers’ and Retailers’ Eco-Behaviour for Identifying Focus Areas in Social Marketing Campaigns

Nawaz, Nishad - 2021

Amid increasing adaptation of social marketing strategies, this empirical research focuses on evaluating customers' and retailers' behaviour that could be changed in favour of eco-friendly goods and practices, respectively, through social marketing campaigns. The main objectives are to find...

Persistent link: https://www.econbiz.de/10013217638

Social marketing customer orientation : a conceptualization, typology, and conceptual framework

Leo, Cheryl - In: Journal of nonprofit & public sector marketing 25 (2013) 1, pp. 56-80

Persistent link: https://www.econbiz.de/10009738227

What becomes sacred to the consumer : implications for marketers

Schindler, Robert M.; Minton, Elizabeth A. - In: Journal of business research : JBR 151 (2022), pp. 355-365

Persistent link: https://www.econbiz.de/10013459811

Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India

Manohar, Sridhar; Kumar, Ramesh J.; Saha, Raiswa; … - In: Society and business review 18 (2023) 2, pp. 197-218

Persistent link: https://www.econbiz.de/10014334059

Packaging global warming products : the CIS strategy as a driver of Gen Z's satisfaction and loyalty

Antoniades, Nicos - In: Review of marketing science 21 (2023) 1, pp. 169-186

Persistent link: https://www.econbiz.de/10014364909

The influence of social marketing drives on customer satisfaction via demographic variables as moderating factors

Al-Dmour, Rand H.; Al-Dmour, Hani; Ahmadamin, Eatedalameen - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10015051111

Midstream value creation in social marketing

Luca, Nadine R.; Hibbert, Sally; McDonald, Ruth - In: Journal of marketing management : MM 32 (2016) 11/12, pp. 1145-1173

Persistent link: https://www.econbiz.de/10011610957

Consumer-dominant social marketing : a definition and explication

Anker, Thomas Boysen; Gordon, Ross; Zainuddin, Nadia - In: European journal of marketing 56 (2022) 1, pp. 159-183

Persistent link: https://www.econbiz.de/10012798644

The value of health and wellbeing: an empirical model of value creation in social marketing

Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European Journal of Marketing 47 (2013) 9, pp. 1504-1524

Purpose – The purpose of this paper is to investigate the role of multiple actors in the value creation process for a preventative health service, and observe the subsequent impact on key service outcomes of satisfaction and customer behaviour intentions to use a preventative health service...

Persistent link: https://www.econbiz.de/10014724312