The evaluation of both tourism and tourist resources in China remains problematic. On the macro‐level, only the … positive contributions of tourism have been evaluated, ignoring the aspects of disparities between the east coast and the … inland area, inbound tourism and domestic tourism, nature‐based and city‐based tourism, positive and negative effects from …

. Originality/value – The paper, focusing on Thailand, presents an application of data mining techniques in the on‐line travel …

the travel industry. Findings – Traveling boomers are looking for a memorable experience rather than a holiday, seeking …, can help tourism marketers craft products, strategies and messages that will resonate with this generation. Practical … will be of significant value to those marketing tourism services in the twenty‐first century.  …

affecting the consumption associated with tourism. Design/methodology/approach – The scale was developed through four steps … construct validity, and high reliability. The SEM analysis reveals that the SDI is found to be positively predictive of tourism …

Purpose The purpose of this paper is to introduce Madeira’s new tourism strategy and demonstrate how it will lead the … Madeira’s strategic tourism and marketing plan and official regional, national and international information sources. Findings … Madeira’s new tourism strategy is based on the reference tripod “Mountain, Sea and Culture”. The new tourism paradigm, it is …

takes a critical look at the evolution and importance of authenticity and experiences for the travel and tourism industry …Purpose The paper aims to provide a general review on the importance of authenticity tourism options and on what makes …; although in tourism, it typically involves an emphasis on experience. However, authenticity is a complex idea – with …

Purpose – Travel motivation has received considerable attention in the tourism literature. Although motivation is only … one variable explaining tourist behaviour, it is regarded as one of the most important. Hence, nature‐based tourism … seeks to examine this issue. Design/methodology/approach – The Delphi study among tourism experts attempts to quantify the …