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Segmenting hedonic wine tourists using push-pull winescape attributes

Quintal, Vanessa Ann; Thomas, Ben; Phau, Ian; Soldat, Zorana - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 237-245

Persistent link: https://www.econbiz.de/10013384442

To be or not to be sustainable in an emerging market? : conjoint analysis of customers' behavior in purchasing denim jeans

Abreu, Mônica Cavalcanti Sá de; Ferreira, Fabiana … - In: Journal of fashion marketing and management 26 (2022) 3, pp. 452-472

Persistent link: https://www.econbiz.de/10013384534

Segmentation of collaborative consumption consumers : social identity theory perspective

Małecka, Agnieszka; Mitręga, Maciej; Pfajfar, Gregor - In: International journal of consumer studies 46 (2022) 6, pp. 2445-2465

Persistent link: https://www.econbiz.de/10013412518

Essential item purchases during COVID-19 : a cluster analysis of psychographic traits

Ng, Pearlyn; Quach, Xuan; Fares, Omar H.; Mohan, Myuri; … - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 579-600

Persistent link: https://www.econbiz.de/10013415459

Clustering mixed-type player behavior data for churn prediction in mobile games

Perišić, Ana; Pahor, Marko - In: Central European journal of operations research 31 (2023) 1, pp. 165-190

Persistent link: https://www.econbiz.de/10013536081

Segmenting Umrah performers based on outcomes behaviors : a cluster analysis perspective

Elgammal, Islam; Alhothali, Ghada Talat; Sorrentino, … - In: Journal of Islamic marketing 14 (2023) 3, pp. 871-891

-PWOM. Practical implications The findings reveal several implications for policymakers and stakeholders. The segmentation of Umrah … satisfy the need of visitors. Originality/value The results contribute to the literature of event segmentation by identifying …

Persistent link: https://www.econbiz.de/10013536434

Consuming rural territories through food : a segmentation analysis based on the food choices of urban specialty stores' customers

Figueiredo, Elisabete; Forte, Teresa; Eusébio, Celeste; … - In: Journal of food products marketing : innovations in … 28 (2022) 8/9, pp. 331-348

Persistent link: https://www.econbiz.de/10013459993

How new sustainability typologies will reshape traditional approaches to loyalty

Richardson, Neil - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 289-315

Persistent link: https://www.econbiz.de/10013461642

Understanding the difference between opportunistic and needy customers' borrowing behavior : a new approach to segment current credit card customers

Kasaian, Keyvan; Murthi, B. P. S.; Steffes, Erin - In: International journal of bank marketing 41 (2023) 4, pp. 903-925

Persistent link: https://www.econbiz.de/10014313502

What influences Croatian consumers' wine choice?

Alpeza, Ivana; Lukac̆, Zrinka - In: Market : review for marketing theory and practice 35 (2023) 1, pp. 41-56

Persistent link: https://www.econbiz.de/10014315019