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The influence of sociodemographic and lifestyle factors on consumers' healthy cereal food choices
Bogue, Joe; Yu, Huan - In: Journal of food products marketing 22 (2016) 3, pp. 398-419
Persistent link: https://www.econbiz.de/10011561235
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C. - 2017
Persistent link: https://www.econbiz.de/10011639112
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Who is behind the sustainable purchase? : The sustainable consumer profile in grocery shopping in Spain
Carrero, Isabel; Redondo, Raquel; Fabra, Maria Eugenia - In: International journal of consumer studies 40 (2016) 6, pp. 643-651
Persistent link: https://www.econbiz.de/10011640295
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Decision-making styles of restaurant deal consumers who use social commerce
Seo, Sunhee; Moon, Sunjin - In: International journal of contemporary hospitality management 28 (2016) 11, pp. 2493-2513
Persistent link: https://www.econbiz.de/10011641547
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Consumer shopping orientation : identification and characterization of outshoppers
Patel, Jayesh D.; Shukla, Yupal S. - In: Journal of Indian business research 8 (2016) 1, pp. 43-64
Persistent link: https://www.econbiz.de/10011659845
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Consumer product preferences of organisations that use cause-related marketing : taking the less travelled road
Jain, Geetika; Singh, Rajshree - In: International journal of business competition and … 5 (2016) 1/2/3, pp. 137-151
Persistent link: https://www.econbiz.de/10011662986
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Understanding expenditure on different commodity groups in Indian households : emerging patterns and policy implications
Kumar, Bipul; Sinha, P. K. - In: International journal of Indian culture and business … 13 (2016) 1, pp. 76-92
Persistent link: https://www.econbiz.de/10011664776
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The role of fashionability in second-hand shopping motivations
Ferraro, Carla; Sands, Sean; Brace-Govan, Jan - In: Journal of retailing and consumer services 32 (2016), pp. 262-268
Persistent link: https://www.econbiz.de/10011556678