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Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity

Joseph, Joshy; Sivakumaran, Bharadhwaj; Mathew, Shawn - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 524-543

Persistent link: https://www.econbiz.de/10012179140

Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS' brand loyalty

Garza Salgado, Esperanza; Royo Vela, Marcelo - In: Journal of marketing for higher education 29 (2019) 1, pp. 102-120

Persistent link: https://www.econbiz.de/10012179301

Strategic brand management in emerging markets : consumer perceptions of brand extensions

Ozretić Došen, Đurđana; Brlic, Marta; Komarac, Tanja - In: Organizations and markets in emerging economies 9 (2018) 1, pp. 135-153

The purpose of this paper is to examine consumers’ perceptions of the parent brand and their attitudes towards the … brand extensions by exploratory researching the topic in the new context of one emerging European market. Theoretical part … gives a comprehensive description and analysis of the main features of the brand extension strategy. The purpose of the …

Persistent link: https://www.econbiz.de/10012193840

The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore

Heggde, Githa S.; Tampi, Gayatri Sasi - In: International journal of Indian culture and business … 19 (2019) 1, pp. 37-50

Persistent link: https://www.econbiz.de/10012135647

Engagement and brand loyalty through social capital in social media

Abuljadail, Mohammad; Ha, Louisa - In: International journal of internet marketing and … 13 (2019) 3, pp. 197-217

Persistent link: https://www.econbiz.de/10012140337

A strategic approach to the consumer perception of brand on the basis of brand awareness and brand loyalty : a comparative analysis of Coke & Pepsi brands in Erbil KRI

Sultan, Khurram; Akram, Saja; Abdulhaliq, Sara; Jamal, Deema - 2019

Persistent link: https://www.econbiz.de/10012144564

Influence of momentum effect on brand advocacy and brand loyalty in social networking sites

Sharma, Rahul; Verma, Rajesh - In: International journal of business and globalisation : IJBG 24 (2020) 2, pp. 201-211

Persistent link: https://www.econbiz.de/10012168690

The influence factors of brand loyalty : mobile phone industry

Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233

Persistent link: https://www.econbiz.de/10012130322

Modelling the impact of activity in brand communities on loyalty

Ansari, Azarnoush; Riasi, Arash - In: International journal of internet marketing and … 14 (2020) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012199983

Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads

Zhang, Chuang; Zhuang, Guijun; Yang, Zhilin; Zhang, Yang - In: Journal of business-to-business marketing 24 (2017) 2, pp. 139-160

Persistent link: https://www.econbiz.de/10011735914