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Ashkanasy, Neal M.
61
Septianto, Felix
40
Winden, Frans A. A. M. van
40
Han, Heesup
39
Phau, Ian
38
Huber, Frank
36
Bagozzi, Richard P.
35
De Chernatony, Leslie
33
Sattler, Henrik
33
Burmann, Christoph
32
Esch, Franz-Rudolf
31
Keller, Kevin Lane
31
Dawes, John
30
Loureiro, Sandra Maria Correia
30
Fournier, Susan
29
Bruhn, Manfred
26
Härtel, Charmine E. J.
26
Baumgarth, Carsten
25
Benhabib, Jess
25
Humphrey, Ronald H.
23
Huy, Quy
23
Sarkar, Abhigyan
23
Hopfensitz, Astrid
22
Bauer, Hans H.
21
Kemp, Elyria
21
Melewar, T. C.
21
Siddiqui, Danish Ahmed
21
Bosman, Ronald
20
Diamantopoulos, Adamantios
20
Gierl, Heribert
20
Welpe, Isabell M.
20
Fetscherin, Marc
19
MacInnis, Deborah J.
19
Mattila, Anna S.
19
Romaniuk, Jenni
19
Aaker, Jennifer
18
Franses, Philip Hans
18
Herrmann, Andreas
18
Konrad, Kai A.
18
Lindebaum, Dirk
18
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Université Paris-Dauphine (Paris IX)
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
18
Verlag Dr. Kovač
11
Gesellschaft zur Erforschung des Markenwesens
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OECD
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Information Resources Management Association
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NetLibrary, Inc
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IGI Global
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HAL
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3
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3
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Journal of business research : JBR
541
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International journal of hospitality management
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Marketing letters : a journal of research in marketing
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Asia Pacific journal of marketing and logistics
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
72
Journal of marketing management : MM
68
Journal of travel and tourism marketing
68
International journal of contemporary hospitality management
66
Journal of marketing
66
Journal of marketing communications
66
Journal of economic psychology : research in economic psychology and behavioral economics
65
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
65
Journal of advertising research
64
Journal of hospitality marketing & management
63
Journal of marketing research : JMR
63
Academy of Management journal : AMJ
62
NBER working paper series
62
The service industries journal
61
Cogent business & management
60
International journal of consumer studies
57
The journal of consumer marketing
57
Journal of business and psychology
55
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of strategic marketing
53
European journal of marketing
52
Journal of the Academy of Marketing Science
52
Marketing intelligence & planning
51
The journal of services marketing
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
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EconStor
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BASE
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71
Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria
;
Vollero, Agostino
;
Siano, Alfonso
- In:
Journal of marketing analytics : JMA
4
(
2016
)
4
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
Saved in:
72
Investigating the consumer-
brand
relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
73
"They" are or "we" are? : an analysis of Facebook interaction effects on
brand
loyalty
Ho, Ching Wei
- In:
Global business & economics review
18
(
2016
)
5
,
pp. 497-516
Persistent link: https://www.econbiz.de/10011665402
Saved in:
74
Social media and hospital brands : a field study in Turkey
Güzel, Alper
;
Tengilimoglu, Dilaver
;
Ekiyor, Aykut
- In:
Journal of economics & management
22
(
2015
)
4
,
pp. 16-31
Persistent link: https://www.econbiz.de/10011534294
Saved in:
75
The effect of multiple hotel
brand
extensions
Mahasuweerachai, Patcharaporn
;
Qu, Hailin
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010515373
Saved in:
76
The influence of the philosophy of science on
brand
loyalty
Song, Sujin
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
Saved in:
77
Chinese consumers'
brand
loyalty for consumer products : importance of
brand
personality as major antecedent of
brand
loyalty
Kim, Renee B.
;
Zhao, Monica
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011310035
Saved in:
78
The study of fans'
brand
loyalty in Iranian professional football league
Javani, Vajihe
;
Ehsani, Mohammad
;
Amiry, Mojtaba
; …
-
2013
Persistent link: https://www.econbiz.de/10011293163
Saved in:
79
Customer experience, not brands will be on the iron throne
Klaus, Philipp
- In:
International journal of market research
62
(
2020
)
1
,
pp. 6-8
Persistent link: https://www.econbiz.de/10012173316
Saved in:
80
Consumer
brand
engagement and its social side on
brand
-hosted social media : how do they contribute to
brand
loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
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