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Playing with fire : aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility

Vanhamme, Joëlle; Swaen, Valérie; Berens, Guido A. J. M. - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 565-578

Persistent link: https://www.econbiz.de/10011399122

Inclure les publireportages aux outils de communication sur la responsablité sociétale des entreprises

Janssen, Catherine; Swaen, Valérie - In: Revue Gestion 2000 : management & prospective 34 (2017) 5/6, pp. 361-380

Persistent link: https://www.econbiz.de/10011964491

Is a specific claim always better? : the double-edged effects of claim specificity in green advertising

Janssen, Catherine; Swaen, Valérie; Du, Shuili - In: Journal of business research : JBR 151 (2022), pp. 435-447

Persistent link: https://www.econbiz.de/10013459858

Theoretical lenses for understanding the CSR-consumer paradox

Janssen, Catherine; Vanhamme, Joëlle - In: Journal of business ethics : JOBE 130 (2015) 4, pp. 775-787

Persistent link: https://www.econbiz.de/10011350145

The catch-22 of responsible luxury : effects of luxury product characteristics on consumers' perception of fit with corporate social responsibility

Janssen, Catherine; Vanhamme, Joëlle; Lindgreen, Adam; … - In: Journal of business ethics : JOBE 119 (2014) 1, pp. 45-57

Persistent link: https://www.econbiz.de/10010257317

Corporate crises in the age of corporate social responsibility

Janssen, Catherine; Sen, Sankar; Bhattacharya, C. B. - In: Business horizons 58 (2015) 2, pp. 183-192

Persistent link: https://www.econbiz.de/10010497512

Should luxury brands say it out loud? : brand conspicuousness and consumer perceptions of responsible luxury

Janssen, Catherine; Vanhamme, Joëlle; Leblanc, Sina - In: Journal of business research : JBR 77 (2017), pp. 167-174

Persistent link: https://www.econbiz.de/10011729908

The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers’ Perception of Fit with Corporate Social Responsibility

Janssen, Catherine; Vanhamme, Joëlle; Lindgreen, Adam; … - In: Journal of Business Ethics 119 (2014) 1, pp. 45-57

The notion of “responsible luxury” may appear as a contradiction in terms. This article investigates the influence of two defining characteristics of luxury products—scarcity and ephemerality—on consumers’ perception of the fit between luxury and corporate social responsibility (CSR),...

Persistent link: https://www.econbiz.de/10010989978

Corporate crises in the age of corporate social responsibility

Janssen, Catherine; Sen, Sankar; Bhattacharya, CB - In: Business Horizons 58 (2015) 2, pp. 183-192

Many companies today believe that corporate social responsibility (CSR) acts as a reservoir of goodwill, insulating the firm from the negative impacts of a crisis. Yet, the impact of CSR on public reaction to corporate crises is more complex. Drawing on research on stakeholder reactions to CSR...

Persistent link: https://www.econbiz.de/10011209805

Low-fit cause-related marketing : when and why do consumers respond positively?

DeMotta, Yoshiko; Janssen, Catherine; Sen, Sankar - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 281-298

Persistent link: https://www.econbiz.de/10014534650