Orth, Ulrich R.; Limon, Yonca; Rose, Gregory - In: Journal of Business Research 63 (2010) 11, pp. 1202-1208
This research examines how store-evoked affect, human personality, and brand personality influence consumers' emotional attachments to brands. A field study (in wine tasting rooms) demonstrates that satisfaction mediates the effects of store-evoked pleasure and arousal on brand attachments,...