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Organizational environment and SME marketing practices in an emerging economy
Hinson, Robert; Dadzie, Kofi Q. - In: Entrepreneurship marketing : principles and practice of …, (pp. 434-449). 2011
Persistent link: https://www.econbiz.de/10008822507
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Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness
Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Industrial marketing management : the international … 39 (2010) 4, pp. 551-559
Persistent link: https://www.econbiz.de/10003983983
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The relationship between small business market orientation and environmental uncertainty
Didonet, Simone; Simmons, Geoffrey; … - In: Marketing intelligence & planning 30 (2012) 7, pp. 757-779
Persistent link: https://www.econbiz.de/10009671935
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The role of strategic planning and flexibility in shaping SMEs market orientation in turbulence business environment
Sumiati, Sumiati; Rofiq, Ainur; Pramono, Sigit - In: European research studies 22 (2019) 1, pp. 221-236
Persistent link: https://www.econbiz.de/10012285916
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Environmental dynamism, hostility, and dynamic capabilities in medium-sized enterprises
Frank, Hermann; Güttel, Wolfgang H.; Keßler, Alexander - In: The international journal of entrepreneurship and innovation 18 (2017) 3, pp. 185-194
Persistent link: https://www.econbiz.de/10011797643
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The strategic impact of references in business markets
Godes, David - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian; Wilczek, Halina; Hahn, Alexander - In: Journal of marketing 78 (2014) 5, pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita; Kumar, Alok; Grewal, Rajdeep - In: Journal of marketing 78 (2014) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
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Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David; Song, Chie Hoon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
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Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna; Kuivalainen, Olli - In: The journal of business & industrial marketing 30 (2015) 6, pp. 711-722
Persistent link: https://www.econbiz.de/10011382382