""Empowered delivers insight into one of the most underused opportunities for major marketerst︢apping the army of employees and brand fans who put personal faces on corporate giants. As in Groundswell, Empowered serves up practical and tactical advice for making it happen, placing it in the...

Foreword: Have your bot call my bot / by Thomas L. Friedman -- Part 1. The power of intent. "Get me what I want" -- Intent is fundamental -- Part 2. Applying intent in business. Virtual agents transform customer service -- The challenge of conversational commerce -- How bots and people work...