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Rehnen, Lena Marie - In: Journal of business market management : JBM 9 (2016) 1, pp. 564-596

Loyalty programs are a widespread marketing tool whose contribution to a company's economic success is still being questioned. From a marketing relationship perspective, they cannot be terminated easily and their elimination has to be reasoned. This qualitative study examines why companies end...

Persistent link: https://www.econbiz.de/10011525942

Do customer loyalty programs really work in airlines business? : a study on Air Berlin

Hossain, Muhammed Zakir; Kibria, Habiba; Farhana, Saraj - In: Inventi impact: service sector (2018) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10012145709

Customer engagement in the hotel industry : perceptions of hotel staff and guests

Järvi, Henna - In: International journal of business innovation and research 18 (2019) 1, pp. 109-127

Persistent link: https://www.econbiz.de/10011982392

Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs

Yoo, Michelle; Berezan, Orie; Krishen, Anjala S. - In: Journal of travel and tourism marketing 35 (2018) 8, pp. 1058-1070

Persistent link: https://www.econbiz.de/10011941838

The fun and function of uncertainty : uncertain incentives reinforce repetition decisions

Shen, Luxi; Hsee, Christopher K.; Talloen, Joachim H. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 69-81

Persistent link: https://www.econbiz.de/10012033926

Moderation effect of perceived benefits of loyalty programs on the link between store attributes and customer loyalty

Alreddy, Santosh Kumar; Siriguppi, Dwarakanath; Menon, … - In: Theoretical economics letters 9 (2019) 6, pp. 2110-2125

Persistent link: https://www.econbiz.de/10012241380

I earn it, but they just get it : loyalty program customer reactions to unearned preferential treatment in the social servicescape

Kim, Youngsun Sean; Baker, Melissa A. - In: The Cornell hospitality quarterly 61 (2020) 1, pp. 84-97

Persistent link: https://www.econbiz.de/10012158194

Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs

Sajtos, Laszlo; Yit Sean Chong - In: Psychology & marketing 35 (2018) 9, pp. 640-651

Persistent link: https://www.econbiz.de/10011970126

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235

Persistent link: https://www.econbiz.de/10009548703

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

Persistent link: https://www.econbiz.de/10009724866