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Co-creation of value in business-to-business services
Watanabe, Yoshiaki - In: International business and economics research journal 13 (2014) 6, pp. 1483-1498
Persistent link: https://www.econbiz.de/10011280177
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The external effect of marketing accountability in business relationships : exploring the role of customer perceived value
Arlanagic-Kalajdzic, Maja; Zabkar, Vesna - In: Industrial marketing management : the international … 46 (2015), pp. 83-97
Persistent link: https://www.econbiz.de/10011286975
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Customer value propositions as interorganizational management accounting to support customer collaboration
Wouters, Marc; Kirchberger, Markus A. - In: Industrial marketing management : the international … 46 (2015), pp. 54-67
Persistent link: https://www.econbiz.de/10011286977
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Predicting customer churn from valuable B2B customers in the logistics industry : a case study
Chen, Kuanchin; Hu, Ya-Han; Hsieh, Yi-Cheng - In: Information systems and e-business management : ISeB 13 (2015) 3, pp. 475-494
Persistent link: https://www.econbiz.de/10011373599
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Value-based selling : an organizational capability perspective
Töytäri, Pekka; Rajala, Risto - In: Industrial marketing management : the international … 45 (2015), pp. 101-112
Persistent link: https://www.econbiz.de/10010530571
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Customer-centric leadership : how to manage strategic customers as assets in B2B markets
Senn, Christoph; Thoma, Axel; Yip, George S. - In: California management review 55 (2012/13) 3, pp. 27-59
Persistent link: https://www.econbiz.de/10009771568
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Effects of customer equity drivers on customer loyalty in B2B context
Ramaseshan, B.; Rabbanee, Fazlul K.; Hui, Laine Tan Hsin - In: The journal of business & industrial marketing 28 (2013) 4, pp. 335-346
Persistent link: https://www.econbiz.de/10009747467
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Defining, measuring, and managing business reference value
Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Journal of marketing 77 (2013) 1, pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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Market solutions : breaking free from dyad-centric logic and broadening the scope of S-D L
Spencer, Robert; Cova, Bernard - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1571-1587
Persistent link: https://www.econbiz.de/10009697978
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Measuring customer attractiveness
La Rocca, Antonella; Caruana, Albert; Snehota, Ivan - In: Industrial marketing management : the international … 41 (2012) 8, pp. 1241-1248
Persistent link: https://www.econbiz.de/10009699340