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What makes people seal the green power deal? : customer segmentation based on choice experiment in Germany
Tabi, Andrea; Hille, Stefanie Lena; Wüstenhagen, Rolf - In: Ecological economics : the transdisciplinary journal of … 107 (2014), pp. 206-215
Persistent link: https://www.econbiz.de/10011280264
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Chinese urban consumers segmentation based on modified food-related lifestyle (FRL)
Huang, Guang; Grunert, Klaus G.; Lu, Dayin; Zhou, Yanfeng - In: Journal of international consumer marketing 27 (2015) 4, pp. 328-343
Persistent link: https://www.econbiz.de/10011339254
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Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age
Sudbury-Riley, Lynn; Kohlbacher, Florian; Hofmeister, Agnes - In: International marketing review 32 (2015) 3/4, pp. 245-278
Persistent link: https://www.econbiz.de/10011342740
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Managerial implications of an in-depth customer analysis of German classical music festival customers
Schabbing, Bernd; Steffen, Adrienne - 2013
Persistent link: https://www.econbiz.de/10009755048
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Kunden/innensegmentierung des österreichischen Golfmarktes
Koller, Mario; Artner, Alexander - 2012
Persistent link: https://www.econbiz.de/10009726714
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Designsprünge als Instrument des Marketings : eine empirische Analyse der Determinanten und Erfolgsauswirkungen
Eckardt, Lisa - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009408008
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Essential customer service factors and the segmentation of older visitors within wellness tourism based on hot springs hotels
Chen, Kaung-hwa; Liu, Hsiou-hsiang; Chang, Feng-hsiang - In: International journal of hospitality management 35 (2013), pp. 122-132
Persistent link: https://www.econbiz.de/10010225832
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Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah; Grace, Debra; King, Ceridwyn - In: Marketing intelligence & planning 31 (2013) 6, pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
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Generation Y values and lifestyle segments
Valentine, Dawn B.; Powers, Thomas L. - In: The journal of consumer marketing 30 (2013) 7, pp. 597-606
Persistent link: https://www.econbiz.de/10010232010
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The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.; Dickson, Peter R.; Hunter, Gary K. - In: Journal of business research : JBR 67 (2014) 2, pp. 108-115
Persistent link: https://www.econbiz.de/10010237663