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Segmenting the Malaysian female young adolescent market based on gender roles and identities

Tan, Ser Zian; Chan, Kara; Poh Ling Tan - In: Young consumers : insight and ideas for responsible … 24 (2023) 6, pp. 704-720

Persistent link: https://www.econbiz.de/10014507530

Are luxury travelers alike? : a qualitative means-end segmentation approach

Zhang, Elaine Yulan; McKercher, Bob; Tse, Tony S. M. - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 2, pp. 277-300

Persistent link: https://www.econbiz.de/10014633475

The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty

Gajanova, Lubica; Nadanyiova, Margareta; … - In: Scientific Annals of Economics and Business 66 (2019) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10012313575

A Customer Segmentation Framework for Targeted Category Coupons in Retail

von Mutius, Bernhard - 2020

It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...

Persistent link: https://www.econbiz.de/10012848772

A Segmentation Study of Beach Rental-by-Owner Online Inquiring Customers

Hill, William W. - 2011

In recent years, with the movement of vacation planning to the online setting, a segment that has emerged is the vacation rental-by-owner lodging market. Vacation property owners are now often renting their property on their own through the virtual marketplace. Accordingly, this study proposes...

Persistent link: https://www.econbiz.de/10014184143

To Hinder or to Facilitate : Retailers' Strategy of Consumer Information Sharing and Target Segment

Ma, Buqing; Li, Guang; Kong, Guangwen - 2021

Motivated by the phenomenon that some retailers with high-end brand images, such as Neiman Marcus and Bergdorf Goodman, prefer to hinder consumers from sharing information through online reviews, we study an online retailer's strategy of hindering or facilitating consumer information sharing in...

Persistent link: https://www.econbiz.de/10014089327

A Sociological Approach to Segmenting the Us Latino Consumer Market

Ackermann, Karl - 2004

This paper will propose that sociological measures should be combined with traditional demographic measurements used by Marketing Research to help organizations understand which cultural and ethnic differences resound on an emotional level and thereby create a bond between the marketer and the...

Persistent link: https://www.econbiz.de/10014070095

Zielgruppen im Konsumentenmarketing : Segmentierungsansätze – Trends – Umsetzung

Halfmann, Marion - 2014

. Neben eindimensionalen und primär an beobachtbaren Merkmalen orientierten Segmentierungen (z.B. Zielgruppe „Frau“ oder „Best …

Persistent link: https://www.econbiz.de/10014017335

Lifestyle-Typologien - Einstellungen und Konsumentenverhaltensmuster als Ansatz zur Marktsegmentierung

Kirchner, Sascha - 2010

Persistent link: https://www.econbiz.de/10013424806

Wie die Marke zur Zielgruppe kommt : Optimale Kundenansprache mit Semiometrie

Petras, Andre (contributor); Bazil, Vazrik (contributor) - 2008

Wie findet eine Marke zu ihrer Zielgruppe? Welche Botschaften kommen an? Und wie lassen sich unnötige Streuverluste in … Einstellungen eine Zielgruppe verfügt, wie sie „tickt“, lassen sich adäquate und fein abgestimmte Marketingmaßnahmen entwickeln … Produkte und die der Konkurrenz? • Welche inhaltlichen Botschaften passen in die Wertewelt der eigenen Zielgruppe? • Welche …

Persistent link: https://www.econbiz.de/10013516848