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Why are childlike portrayals a...
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Chang, Chingching
60
Li, Hairong
42
Dou, Wenyu
7
Okazaki, Shintaro
7
Zhou, Nan
7
Hirose, Morikazu
6
Biocca, Frank
4
Daugherty, Terry
4
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4
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4
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3
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2
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1
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1
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1
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Journal of advertising : official publication of the American Academy of Advertising
31
International journal of advertising : the quarterly review of marketing communications
20
Psychology & marketing
13
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7
Journal of advertising
4
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2
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International journal of internet marketing and advertising : IJIMA
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Internet advertising : theory and research
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Journal of International Business Studies
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Journal of consumer behaviour
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Journal of the Academy of Marketing Science
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Journal of vocational behavior
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Why are childlike portrayals appealing in East Asia? A cross-cultural comparison between Taiwan and the US
Chang, Chingching
;
Li, Hairong
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 451-473
Persistent link: https://www.econbiz.de/10008448184
Saved in:
2
Advancing advertising theories and scholarship
Li, Hairong
- In:
Advertising theory
,
(pp. 546-552)
.
2012
Persistent link: https://www.econbiz.de/10009524017
Saved in:
3
The interactive web : toward a new discipline
Li, Hairong
- In:
Journal of advertising research
51
(
2011
),
pp. 13-26
Persistent link: https://www.econbiz.de/10009127027
Saved in:
4
Special section introduction: artificial intelligence and advertising
Li, Hairong
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 333-337
Persistent link: https://www.econbiz.de/10012201448
Saved in:
5
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
6
Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
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7
"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
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8
Effectiveness of promotional premiums : the moderating role of affective state in different contexts
Chang, Chingching
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 175-194
Persistent link: https://www.econbiz.de/10003812268
Saved in:
9
Repetition variation strategies for narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003892009
Saved in:
10
Making unique choices or being like others : how priming self-concepts influences advertising effectiveness
Chang, Chingching
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 399-415
Persistent link: https://www.econbiz.de/10003963759
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