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Advertising effects
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Chang, Chingching
60
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7
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7
Zhou, Nan
7
Hirose, Morikazu
6
Biocca, Frank
4
Daugherty, Terry
4
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4
Wang, Guangping
4
Lee, Joo-Hyun
3
Liu-Thompkins, Yuping
3
Su, Chenting
3
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2
Lee, Wei-Na
2
Li, Ang
2
Yang, Linsheng
2
Zhao, Shuguang
2
CHANG, CHINGCHING
1
Chang, Wei‐Shan
1
Cheng, Yang
1
Choi, Sejung Marina
1
Choi, Yung Kyun
1
Edwards, Steven M
1
Fan, Jinyan
1
Fu, W. Wayne
1
Huang, Guanxiong
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Lai, Lei
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Lee, Sung mi
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Journal of advertising : official publication of the American Academy of Advertising
31
International journal of advertising : the quarterly review of marketing communications
20
Psychology & marketing
13
Journal of advertising research
7
Journal of advertising
4
Advertising theory
2
Advertising, promotion, and new media
2
International journal of advertising : the review of marketing communications
2
Journal of business and psychology
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Advertising in new formats and media : current research and implications for marketers
1
Breaking new ground in theory and practice
1
International journal of internet marketing and advertising : IJIMA
1
Internet advertising : theory and research
1
Journal of International Business Studies
1
Journal of consumer behaviour
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of managerial psychology
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Journal of the Academy of Marketing Science
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Journal of vocational behavior
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Natural Hazards
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Social Science & Medicine
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The media industries and their markets : quantitative analyses
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ECONIS (ZBW)
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46
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31
Examining the effectiveness of public service announcements in encouraging pro-health behaviors : self-referent mental simulation and empowerment as mediators
Chang, Chingching
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 336-360
Persistent link: https://www.econbiz.de/10014550822
Saved in:
32
How short film ads improve brand attitudes : the roles of viewing experiences and consumption visions
Chang, Chingching
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1440-1453
Persistent link: https://www.econbiz.de/10013461158
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33
The effect of agency creativity on campaign outcomes : the moderating role of market conditions
Li, Hairong
;
Dou, Wenyu
;
Wang, Guangping
;
Zhou, Nan
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10003808351
Saved in:
34
Internet advertising strategy of multinationals in China : a cross cultural analysis
Li, Hairong
;
Li, Ang
;
Zhao, Shuguang
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 125-146
Persistent link: https://www.econbiz.de/10003819159
Saved in:
35
Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu
;
Li, Hairong
;
Zhou, Nan
;
Su, Chenting
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
7
,
pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
Saved in:
36
Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
Saved in:
37
Examining the effectiveness of Internet advertising formats
Li, Hairong
;
Leckenby, John D.
- In:
Internet advertising : theory and research
,
(pp. 203-224)
.
2007
Persistent link: https://www.econbiz.de/10003530835
Saved in:
38
QR code mobile promotion : an initial inquiry
Okazaki, Shintaro
;
Hirose, Morikazu
;
Li, Hairong
- In:
Breaking new ground in theory and practice
,
(pp. 407-422)
.
2011
Persistent link: https://www.econbiz.de/10009380995
Saved in:
39
Benchmarking the use of QR code in mobile promotion
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10009548158
Saved in:
40
The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young
;
Li, Hairong
;
Edwards, Steven M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 377-396
Persistent link: https://www.econbiz.de/10009557906
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