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Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages

Bee, Colleen; Dalakas, Vassilis - In: Journal of marketing communications 21 (2015) 6, pp. 408-424

Persistent link: https://www.econbiz.de/10011518848

Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)

Dalakas, Vassilis; Melancon, Joanna Phillips - In: The journal of services marketing 26 (2012) 1, pp. 51-59

Persistent link: https://www.econbiz.de/10009519753

The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity

Bee, Colleen; Dalakas, Vassilis; Chen, Johnny - In: Psychology & marketing 39 (2022) 1, pp. 196-213

Persistent link: https://www.econbiz.de/10012796085

Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league

Renier, Olivier; Dalakas, Vassilis; Melancon, Joanna … - In: Services marketing quarterly 42 (2021) 3/4, pp. 194-207

Persistent link: https://www.econbiz.de/10012650011

Introduction to special issue on sport marketing and sponsorship

Bee, Colleen; Dalakas, Vassilis - In: Journal of business research : JBR 124 (2021), pp. 695-697

Persistent link: https://www.econbiz.de/10012494003

Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries

Tyler, B. David; Cobbs, Joe; Nichols, Bridget Satinover; … - In: Journal of business research : JBR 124 (2021), pp. 708-719

Persistent link: https://www.econbiz.de/10012494005

Consumer social voice in the age of social media : segmentation profiles and relationship marketing strategies

Melancon, Joanna Phillips; Dalakas, Vassilis - In: Business horizons 61 (2018) 1, pp. 157-167

Persistent link: https://www.econbiz.de/10011809010

Understanding the marketing implications of sport rivalry : what we know and where we are headed

Havard, Cody T.; Dalakas, Vassilis - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 4, pp. 199-203

Persistent link: https://www.econbiz.de/10011927253

If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 416-443

Persistent link: https://www.econbiz.de/10014513559

A m-fold-decimation-based technique for model validation using a single system output data set

Anagnostopoulos, Dimosthenis; Dalakas, Vassilis; … - In: Mathematics and Computers in Simulation (MATCOM) 65 (2004) 3, pp. 273-288

Using simulation to support making decisions imposes that models are thoroughly validated. We discuss widely adopted techniques for testing the validity of simulation results against real observations, as various techniques may be employed depending on the statistical features and the number of...

Persistent link: https://www.econbiz.de/10010750195