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Arts in development of tourist experiences
Janičić, Radmila - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 1-8
The paper presents theoretical and practical aspects of the impact of arts on tourist experiences. The paper will … on the basis of arts events, as well as their satisfaction with arts events, exhibitions, concerts, theatres events …
Persistent link: https://www.econbiz.de/10012534835
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WorkChoices, ImageChoices and the marketing of new industrial relations legislation
Bailey, Janis; Townsend, Keith; Luck, Edwina - In: Work, employment & society : a journal of the British … 23 (2009) 2, pp. 285-304
Persistent link: https://www.econbiz.de/10003854554
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Confucian ethics exhibited in the discourse of Chinese business and marketing communication
Zhu, Yunxia - In: Journal of business ethics : JOBE 88 (2009), pp. 517-528
Persistent link: https://www.econbiz.de/10003958842
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Between physical and virtual reality : the case of Benetton Brand, "A Company that is Born From Ideas"
De Rosa, Annamaria Silvana; Bocci, Elena - 2012
Persistent link: https://www.econbiz.de/10009575081
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Exploring the logics of corporate brand identity formation
Blombäck, Anna; Ramírez-Passillas, Marcela - In: Corporate communications : an international journal 17 (2012) 1, pp. 7-28
Persistent link: https://www.econbiz.de/10009545474
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Corporate social responsibility as cultural meaning management : a critique of the marketing of "ethical" bottled water
Brei, Vinicius; Böhm, Steffen - In: Business ethics : a European review 20 (2011) 3, pp. 233-252
Persistent link: https://www.econbiz.de/10009245196
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Between physical and virtual reality : the case of Benetton Brand, "A Company that is Born from Ideas"
De Rosa, Annamaria Silvana; Bocci, Elena - In: Branding and sustainable competitive advantage : …, (pp. 69-95). 2012
Persistent link: https://www.econbiz.de/10009707215
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Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
Dean, David L.; Forbes, Sharon L. - In: Successful social media and ecommerce strategies in the …, (pp. 115-132). 2016
Persistent link: https://www.econbiz.de/10011558850
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Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
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Restricted visions of multiracial identity in advertising
Harrison, Robert L.; Thomas, Kevin D.; Cross, Samantha N. N. - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 503-520
Persistent link: https://www.econbiz.de/10011798726