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Kunstförderung durch KMU
Meyer, Jörn-Axel; Kittel-Wegner, Ellen - 2000
Persistent link: https://www.econbiz.de/10001484525
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Kunstförderung als Instrument der Marktkommunikation
Meyer, Jörn-Axel; Maurer, Fabian - 2001
Persistent link: https://www.econbiz.de/10001889403
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Kunstförderung durch KMU
Meyer, Jörn-Axel; Kittel-Wegner, Ellen - 2001
Persistent link: https://www.econbiz.de/10001889434
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From broadway to the Bistro : partnering with the arts to attract upscale customers
McCleary, Ken W.; Lattimer, Charles L.; Clemenz, Candice E. - In: International journal of hospitality management 27 (2008) 2, pp. 197-203
Persistent link: https://www.econbiz.de/10003687386
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The evolution and development of arts marketing research
Fillis, Ian - In: Arts marketing : an international journal ; AM 1 (2011) 1, pp. 11-25
Persistent link: https://www.econbiz.de/10009301303
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Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
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Shifts in audience development strategies in the times of economic crisis
Tajtáková, Mária; Zák, Štefan; Filo, Peter - In: Megatrend review : the international review of applied … 9 (2012) 1, pp. 125-139
Persistent link: https://www.econbiz.de/10009664060
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Marketing orientation and arts organisations : the case for business sponsorship
Thomas, Sarah R.; Pervan, Simon J.; Nuttall, Peter J. - In: Marketing intelligence & planning 27 (2009) 6, pp. 736-752
Persistent link: https://www.econbiz.de/10009526327
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When do festinos decide to attend an arts festival? : an analysis of the Innibos National Arts Festival
Kruger, Martinette; Saayman, Melville - In: Journal of travel and tourism marketing 29 (2012) 1/2, pp. 147-162
Persistent link: https://www.econbiz.de/10009537254