Showing 11 - 20 of 41
1. People and products in an evolving marketplace -- 2. Technology and innovation in everyday life -- 3. Consumer demands and product usability -- 4. Product design and aesthetics -- 5. Consumers as active participants in the product design process -- 6. The future of things.
Persistent link: https://www.econbiz.de/10013183367
Purpose: The purpose of this paper is to identify which loyalty programme (LP) benefits are most likely to create consumer gratitude and increase loyalty towards the brand for consumer goods and services loyalty schemes. Design/methodology/approach: French-speaking Quebecer (Canada) members of...
Persistent link: https://www.econbiz.de/10012639422
Persistent link: https://www.econbiz.de/10009768992
Combining conceptual, pragmatic and operational approaches, this edited collection addresses the demand for knowledge and understanding of IT in the healthcare sector. With new technology outbreaks, our vision of healthcare has been drastically changed, switching from a ‘traditional’ path to...
Persistent link: https://www.econbiz.de/10012396402
Persistent link: https://www.econbiz.de/10011615488
Persistent link: https://www.econbiz.de/10010142742
Persistent link: https://www.econbiz.de/10014250695
Persistent link: https://www.econbiz.de/10013366404
Persistent link: https://www.econbiz.de/10007960697
Purpose The purpose of this paper is to examine gender differences in store loyalty and how those differences evolve with age. Design/methodology/approach Data for the study were collected in a survey of 32,054 shoppers in more than 50 grocery stores belonging to the same chain. In total, 20...
Persistent link: https://www.econbiz.de/10014804204