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Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris; Durán, María Victoria Carrillo; … - In: Journal of marketing for higher education 21 (2011) 1, pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
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Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris - In: The journal of brand management : an international journal 18 (2010/11) 6, pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
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Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara; Bang, Nguyen; Melewar, T. C. - In: The marketing review 17 (2017) 1, pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
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Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>; Omar, Maktoba - In: Journal of marketing for higher education 24 (2014) 2, pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
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Branding von Hochschulen
Haes, Julia; Voss, Rödiger - In: Hochschulmarketing, (pp. 129-161). 2009
Persistent link: https://www.econbiz.de/10003839419
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Prospective students' perceptions of university brands : an empirical study
Bennett, Roger; Ali-Choudhury, Rehnuma - In: Journal of marketing for higher education 19 (2009) 1, pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
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The California State University : a case on branding the largest public university system in the US
Celly, Kirti Sawhney; Knepper, Brenda - In: International journal of nonprofit and voluntary sector … 15 (2010) 2, pp. 137-156
Persistent link: https://www.econbiz.de/10003978458
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Bedeutung und Bekanntheit von Universitätsmarken
Brockhoff, Klaus - In: Dienstleistungsmarken : Forum Dienstleistungsmanagement, (pp. 423-445). 2008
Persistent link: https://www.econbiz.de/10003677499
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Hochschulmarketing der Universität Bremen, Leuchttürme oder Dachmarken : Herausforderung der Profilierung einer Hochschule ; Zusammenfassung des Vortrags von Prof. Dr. W. Müller, U...
Müller, Wilfried - In: Hochschulmarketing - Herausforderung und …, (pp. 22-29). 2007
Persistent link: https://www.econbiz.de/10003711185
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Hochschulmarketing der Freien Universität Berlin: außen- und innengerichtete Entwicklung einer Hoschulmarke : Zusammenfassung des Vortrags von Prof. Dr. D. Lenzen, Präsident der Fr...
Lenzen, Dieter - In: Hochschulmarketing - Herausforderung und …, (pp. 30-34). 2007
Persistent link: https://www.econbiz.de/10003711192