Lin, Chin-Tsai; Wu, Cheng-Shiung - In: The Service Industries Journal 28 (2008) 8, pp. 1077-1091
Grounded in the resource-based view (RBV) of the firm to competitive advantage, the current study attempts to identify specific resources and capabilities of small ventures by focusing on private hotels and by doing so develops an evaluation framework of marketing strategy in a service industry...