Chapter 1. Introduction -- Chapter 2. Literature Review -- Chapter 3. Theory and Propositions for Uncertainty Avoidance and Consumption Behavior -- Chapter 4. Theory and Propositions for Rituals and Consumption Behavior -- Chapter 5. Theory and Propositions for External Threats and Consumption...

Nostalgia, a sentimental longing for one’s past, can influence consumption behavior. The present research investigates how nostalgia affects green consumption. Specifically, we propose that high nostalgia, chronic or primed, can lower consumers’ preference for green (vs regular) products....

What is common practice in international business (IB) research methodology? To address this question, we surveyed 1,296 empirical articles published in six leading international business journals from 1992 to 2003. The study uncovers state-of-the-art approaches in research methodologies in IB...