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Institutional theory in business marketing : a conceptual framework and future directions

Yang, Zhilin; Su, Chenting - In: Industrial marketing management : the international … 43 (2014) 5, pp. 721-725

Persistent link: https://www.econbiz.de/10010404148

Managing corporate crisis in China : sentiment, reason, and law

Yang, Zhilin; Jiang, Ling - In: Business horizons 58 (2015) 2, pp. 193-201

Persistent link: https://www.econbiz.de/10010497511

The role of brand image congruity in Chinese consumers' brand preference

Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: The journal of product & brand management 21 (2012) 1, pp. 26-34

Persistent link: https://www.econbiz.de/10009519766

International business research : a retrospective

Hyman, Michael R.; Yang, Zhilin; Fam, Kim Shyan; … - In: The open business journal 1 (2008) 1, pp. 67-95

Persistent link: https://www.econbiz.de/10009582355

Boundary spanner closeness to partner firm as relational governance in turbulent versus stable environments

Cai, Shaohan; Wang, Xiaoyan; Ma, Yongchao; Zhou, Xinyue; … - In: European journal of marketing 56 (2022) 1, pp. 252-282

Persistent link: https://www.econbiz.de/10012798649

Curbing opportunism in marketing channels : the roles of influence strategy and perceived fairness

Jia, Fang; Wei, Liyuan; Jiang, Ling; Hu, Zuohao; Yang, … - In: Journal of business research : JBR 131 (2021), pp. 69-80

Persistent link: https://www.econbiz.de/10012545040

Trust erosion during industry-wide crises : the central role of consumer legitimacy judgement

Chen, Shijiao; Zhang, Jing A.; Gao, Hongzhi; Yang, Zhilin; … - In: Journal of business ethics : JBE 175 (2022) 1, pp. 95-116

Persistent link: https://www.econbiz.de/10012704735

How human-chatbot interaction impairs charitable giving : the role of moral judgment

Zhou, Yuanyuan; Fei, Zhuoying; He, Yuanqiong; Yang, Zhilin - In: Journal of business ethics : JBE 178 (2022) 3, pp. 849-865

Interactions between human beings and chatbots are gradually becoming part of our everyday social lives. It is still unclear how human-chatbot interactions (HCIs), compared to human-human interactions (HHIs), influence individual morality. Building on the dual-process theory of moral judgment, a...

Persistent link: https://www.econbiz.de/10013271549

Which privacy policy works, privacy assurance or personalization declaration? : an investigation of privacy policies and privacy concerns

Zeng, Fue; Ye, Qing; Yang, Zhilin; Li, Jing; Song, Yiping - In: Journal of business ethics : JBE 176 (2022) 4, pp. 781-798

Persistent link: https://www.econbiz.de/10013170934

Perceived power and smile intensity in service encounters

Yao, Qi; Wan, Qiuyan; Li, Shihao; Zhou, Wenkai; Yang, Zhilin - In: Marketing intelligence & planning 40 (2022) 3, pp. 372-387

Persistent link: https://www.econbiz.de/10013172969