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Advertising effectiveness, digital video recorders, and product market competition

Ghosh, Bikram; Stock, Axel - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 639-649

Persistent link: https://www.econbiz.de/10008652630

Competitive bundling and counterbundling with generalist and specialist firms

Ghosh, Bikram; Balachander, Subramanian - In: Management science : journal of the Institute for … 53 (2007) 1, pp. 159-168

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Bayesian estimation of a simultaneous probit model using error augmentation : an application to multi-buying and churning behavior

Balachander, Subramanian; Ghosh, Bikram - In: Quantitative marketing and economics : QME 11 (2013) 4, pp. 437-458

Persistent link: https://www.econbiz.de/10010339289

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions

Balachander, Subramanian - 2011

Price promotions and bundling have been two of the most widely used marketing tools in industry practice. Past literature has assumed that firms respond to price promotions by promoting a product in the same category. In this paper, we extend this literature as well as the bundling literature by...

Persistent link: https://www.econbiz.de/10013123901

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions

Balachander, Subramanian; Ghosh, Bikram; Stock, Axel - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 624-639

Persistent link: https://www.econbiz.de/10008446079

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions

Balachander, Subramanian; Ghosh, Bikram; Stock, Axel - In: Marketing Science 29 (2010) 4, pp. 624-638

Persistent link: https://www.econbiz.de/10008787970

Competition and sustainability : the impact of consumer awareness

Galbreth, Michael R.; Ghosh, Bikram - In: Decision sciences : DS 44 (2013) 1, pp. 127-159

Persistent link: https://www.econbiz.de/10009717187

The impact of consumer attentiveness and search costs on firm quality disclosure : a competitive analysis

Ghosh, Bikram; Galbreth, Michael R. - In: Management science : journal of the Institute for … 59 (2013) 11, pp. 2604-2621

Persistent link: https://www.econbiz.de/10010229320

Social sharing of information goods : implications for pricing and profits

Galbreth, Michael R.; Ghosh, Bikram; Shor, Mikhael - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 603-620

Persistent link: https://www.econbiz.de/10009614328

The effect of exogenous product familiarity on endogenous consumer search

Galbreth, Michael R.; Ghosh, Bikram - In: Quantitative marketing and economics : QME 18 (2020) 2, pp. 195-235

Persistent link: https://www.econbiz.de/10012230268

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