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1
Giving power to those having less power : NGOs, YouTube and virality
Avgeropoulou, Aikaterini
;
Melanthiou, Yioula
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 520-540
Persistent link: https://www.econbiz.de/10012693775
Saved in:
2
Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior
Yang, Hongwei Chris
- In:
Journal of Asia Pacific business
14
(
2013
)
2
,
pp. 154-178
Persistent link: https://www.econbiz.de/10009754669
Saved in:
3
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Saved in:
4
Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM
Mortazavi, Marjan
;
Esfidani, Mohammad Rahim
;
Barzoki, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 102-123
Persistent link: https://www.econbiz.de/10010387377
Saved in:
5
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
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6
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
7
A cross-cultural study of market mavenism in social media : exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
Yang, Hongwei
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 102-124
Persistent link: https://www.econbiz.de/10010394713
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8
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
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9
Influence of human emotion expressed through social networks in viral marketing
Amalanathan, Anthoniraj
;
Anouncia, S. Margret
- In:
International journal of business information systems : …
26
(
2017
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10011805172
Saved in:
10
Viewer behavior on social media : viral marketing of a movie trailer in Indonesia
Afifah, Nur
;
Daud, Ilzar
;
Mulyadina, Morella
- In:
Gadjah Mada international journal of business
24
(
2022
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10013364846
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