Narrow search
Showing 101 - 110 of 807
Cover Image
Enhancing innovation commercialization through supervisor-sales rep fit
Hohenberg, Sebastian; Homburg, Christian - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 681-701
Persistent link: https://www.econbiz.de/10012107281
Cover Image
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred (ed.); Homburg, Christian (ed.) - 2017 - 9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
Cover Image
Die Erfolgsauswirkungen der Vertriebsstruktur : eine empirische Untersuchung im Mehrkanalkontext
Mühlhäuser, Stephan - 2016
Persistent link: https://www.econbiz.de/10011533293
Cover Image
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian; Wilczek, Halina; Hahn, Alexander - In: Journal of marketing 78 (2014) 5, pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Cover Image
Marketing excellence : nature, measurement, and investor valuations
Homburg, Christian; Theel, Marcus; Hohenberg, Sebastian - In: Journal of marketing 84 (2020) 4, pp. 1-22
Persistent link: https://www.econbiz.de/10012231599
Cover Image
Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie - 2020
Persistent link: https://www.econbiz.de/10012140415
Cover Image
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian; Lauer, Karin; Vomberg, Arnd - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Cover Image
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998