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Der Einfluss von Neuproduktvorankündigungen auf den Shareholder Value : eine empirische Untersuchung
Homburg, Christian; Artz, Martin; Seifried, Jan - In: Journal of business economics : JBE 79 (2009) 6, pp. 751-780
Persistent link: https://www.econbiz.de/10003854105
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Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley; Homburg, Christian; Workman, John P. - 2009
Persistent link: https://www.econbiz.de/10003836642
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Willkommen zurück! : Kundenrückgewinnung
Homburg, Christian; Fürst, Andreas; Sieben, Frank - In: Vertrieb : Verkäufer führen - Umsatz machen, (pp. 58-66). 2009
Persistent link: https://www.econbiz.de/10003841344
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Kundenorientierung mit System
Homburg, Christian; Werner, Harald - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 113-142). 2009
Persistent link: https://www.econbiz.de/10003885274
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Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian; Cannon, Joseph P.; Krohmer, Harley; … - In: Journal of international marketing 17 (2009) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
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KAM Excellence : systematic Key Account Management
Homburg, Christian; Jensen, Ove - 2007
Persistent link: https://www.econbiz.de/10003589795
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Planning Excellence : guidelines for professional marketing and sales planning
Homburg, Christian; Schenkel, Bernhard - 2007
Persistent link: https://www.econbiz.de/10003589829
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Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian; Klarmann, Martin; Schmitt, Jens - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
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Social influence on salespeople's adoption of sales technology : a multilevel analysis
Homburg, Christian; Wieseke, Jan; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 159-168
Persistent link: https://www.econbiz.de/10003980452
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All customers are equal, but some are more equal : should firms prioritize their customers?
Homburg, Christian; Totzek, Dirk; Droll, Mathias - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 16-25
Persistent link: https://www.econbiz.de/10003982235