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Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness

Park, Hyun Hee - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1101-1122

Persistent link: https://www.econbiz.de/10013390988

The role of consumer happiness in brand loyalty : a model of the satisfaction and brand image in fashion

Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Corporate governance : international journal of … 22 (2022) 3, pp. 458-473

Persistent link: https://www.econbiz.de/10013369184

Self-expressiveness and hedonic brand affect brand love through brand jealousy

Siddique, Sehrash; Rajput, Amer - In: Future Business Journal 8 (2022), pp. 1-13

PLS. Data are collected through questionnaire survey from 313 female consumers of fashion clothing brand with convenience … indirectly associated with brand jealousy for female fashion clothing brands. Brand love in association with brand jealousy …This study investigates the effect of self-expressiveness and hedonic brand aspect on brand jealousy through brand love …

Persistent link: https://www.econbiz.de/10013380388

An expansion of the brand and message framing effects on smart health-care clothing

Woo, Hongjoo; Kim, Sanghee - In: The journal of product & brand management 31 (2022) 4, pp. 622-636

Persistent link: https://www.econbiz.de/10013393666

Antecedents of purchase intention : a study on fashion brands

Aiswarya, G.; Krishnan, Jayasree - In: International journal of applied management science : IJAMS 14 (2022) 2, pp. 171-182

Persistent link: https://www.econbiz.de/10013252832

Handmade virtual messages to promote foreign fashion brands in Instagram

Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234

Persistent link: https://www.econbiz.de/10014530026

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8

, generating attachment and loyalty to a luxury fashion brand. Originality/value: This research presents insights about digital … brand experiences and related essential constructs in the context of the luxury fashion brand; moreover, this study offers …Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to …

Persistent link: https://www.econbiz.de/10014536023

Fashioning masculinity among young New Zealand men : young men, shopping for clothes and social identity

McNeill, Lisa S.; McKay, Jacob - In: Young consumers : insight and ideas for responsible … 17 (2016) 2, pp. 143-154

Persistent link: https://www.econbiz.de/10011522196

Teen girls' adoption of a virtual fashion world

Kobia, Caroline; Liu, Chuanlan - In: Young consumers : insight and ideas for responsible … 17 (2016) 4, pp. 419-432

Persistent link: https://www.econbiz.de/10011615438

Negotiating Muslim masculinity : andorpynous spaces within feminized fashion

Al-Mutawa, Fajer Saleh - In: Journal of fashion marketing and management 20 (2016) 1, pp. 19-33

Persistent link: https://www.econbiz.de/10011575245