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Preference‐inconsistent information and cognitive discomfort: a cross‐cultural investigation

Aggarwal, Praveen; Soo Kim, Chang; Cha, Taihoon - In: Journal of Consumer Marketing 30 (2013) 5, pp. 392-399

Purpose – This study aims to examine cultural differences between Easterners and Westerners in processing preference‐inconsistent information. The focal question that the study addresses is as follows: When faced with negative information about their preferred alternative, do Easterners and...

Persistent link: https://www.econbiz.de/10014849851

Comparative advertising: citing or not the leading brand and its price

Dianoux, Christian; Herrmann, Jean‐Luc; Zeitoun, Helen - In: Journal of Consumer Marketing 30 (2013) 4, pp. 345-354

Purpose – The purpose of this research is to examine the influence of direct comparative advertising on brand … respectively exposed to two 20‐second ads for a well‐known challenger brand (identical except for whether they name the leading … brand and its price or “brand X” without price information). Findings – This research provides original evidence that the …

Persistent link: https://www.econbiz.de/10014849852

Consumers' attitudes toward advertising by medical professionals

Chan, Kara; Tsang, Lennon; Leung, Vivienne - In: Journal of Consumer Marketing 30 (2013) 4, pp. 328-334

Purpose – The study aims to investigate consumers' attitudes toward advertising by medical professionals, and how the attitudes vary among different demographic groups. Design/methodology/approach – A survey using quota sampling was conducted. Altogether 1,297 adults aged 20 or above in Hong...

Persistent link: https://www.econbiz.de/10014849854

The critical role of marketer's information provision in temporal changes of expectations and attitudes

Ha, Hong‐Youl; Denise John, J.; John, Joby; Kim, Nam‐Yun - In: Journal of Consumer Marketing 30 (2013) 4, pp. 355-365

Purpose – This study aims to examine the changes in expectations and attitudes toward a brand over time. Furthermore … attitudes toward the brand. Practical implications – As consumers' attitudes change over time, marketers should focus on …

Persistent link: https://www.econbiz.de/10014849855

Does religion influence consumers’ green food consumption? Some insights from Malaysia

Mohd Suki, Norazah; Mohd Suki, Norbayah - In: Journal of Consumer Marketing 32 (2015) 7, pp. 551-563

Purpose – This paper aims to examine whether Muslim and non-Muslim consumers give different importance to green food consumption. Design/methodology/approach – Data were analysed using means comparison and multiple discriminant analysis across a sample of 700 students in a public higher...

Persistent link: https://www.econbiz.de/10014849866

Comparing consumer decision skills in institutionalized vs family children

Almeida, Patrícia; Agante, Luísa - In: Journal of Consumer Marketing 33 (2016) 1, pp. 61-74

Purpose – The aim of this study is to assess and compare consumer skills of institutionalized children with those of family children. This paper also seeks to understand which skills might be more easily improved amongst institutionalized children with a single intervention of classroom...

Persistent link: https://www.econbiz.de/10014849958

Effects of show windows on female consumers’ shopping behaviour

Jain, Varsha; Takayanagi, Mika; Malthouse, Edward Carl - In: Journal of Consumer Marketing 31 (2014) 5, pp. 380-390

developing show windows, brand managers should aim to touch on all factors of the show window to make shoppers “feel good”; these …

Persistent link: https://www.econbiz.de/10014850021

Self-gifting guilt: an examination of self-gifting motivations and post-purchase regret

David Clarke, Peter; Mortimer, Gary - In: Journal of Consumer Marketing 30 (2013) 6, pp. 472-483

Purpose – Self-gifting is a performative process in which consumers purchase products for themselves. The literature to date remains silent on a determination and connection between the extents of post-purchase regret resulting from self-gifting behavior. The purpose of this paper is to...

Persistent link: https://www.econbiz.de/10014850078

Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

In: Journal of Consumer Marketing 30 (2013) 7, pp. 608-609

Persistent link: https://www.econbiz.de/10014850207

Materialism and clothing post-purchase behaviors

Joung, Hyun-Mee - In: Journal of Consumer Marketing 30 (2013) 6, pp. 530-537

of fashion, clothing is easily adopted and quickly becomes obsolete. Consumers easily dispose of clothing, which …

Persistent link: https://www.econbiz.de/10014850273