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Determining consumers' discount rates with field studies
Yao, Song; Mela, Carl F.; Chiang, Jeongwen; Chen, Yuxin - In: Journal of marketing research : JMR 49 (2012) 6, pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
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Reducing packaging waste and cost via consumer price discounts
Aydinliyim, Tolga; Pangburn, Michael S. - In: Decision sciences : DS 43 (2012) 6, pp. 1063-1089
Persistent link: https://www.econbiz.de/10009697169
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It's not all relative : the effects of mental and physical positioning of comparative prices on absolute versus relative discount assessment
Choi, Pilsik; Coulter, Keith S. - In: Journal of retailing 88 (2012) 4, pp. 512-527
Persistent link: https://www.econbiz.de/10009707153
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In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson; Foxall, Gordon R.; Saevarsson, Hugi - In: Consumer behavior analysis : (a) rational approach to …, (pp. 185-197). 2013
Persistent link: https://www.econbiz.de/10009740372
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When more is less : the impact of base value neglect on consumer preferences for bonus packs over price discounts
Chen, Haipeng; Marmorstein, Howard; Tsiros, Michael; … - In: Journal of marketing 76 (2012) 4, pp. 64-77
Persistent link: https://www.econbiz.de/10009782929
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The value of bluer skies : how much do consumer gain from entry by JetBlue Airways in long-haul US airline markets?
Hüschelrath, Kai; Müller, Kathrin - In: International journal of transport economics : IJTE 41 (2014) 1, pp. 109-129
Persistent link: https://www.econbiz.de/10010349859
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Are low-cost carrier passengers less likely to complain about service quality?
Wittman, Michael D. - In: Journal of air transport management 35 (2014), pp. 64-71
Persistent link: https://www.econbiz.de/10010246670
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How price promotions influence postpurchase consumption experience over time
Lee, Leonard; Tsai, Claire I. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 943-959
Persistent link: https://www.econbiz.de/10010253785
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The price of a bargain : the quest for cheap and the death of globalization
Laird, Gordon - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003863717