It's not all relative : the effects of mental and physical positioning of comparative prices on absolute versus relative discount assessment
Year of publication: |
2012
|
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Authors: | Choi, Pilsik ; Coulter, Keith S. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 4, p. 512-527
|
Subject: | Niedrigpreisstrategie | Low-cost strategy | Wettbewerbsvorteil | Competitive advantage | Konsumentenverhalten | Consumer behaviour | Preiswettbewerb | Price competition | Experiment |
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