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Non-sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast fashion industry

Bläse, Richard; Filser, Matthias; Kraus, Sascha; … - In: Business strategy and the environment 33 (2024) 2, pp. 626-641

Persistent link: https://www.econbiz.de/10014467304

The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Psychology & marketing 41 (2024) 3, pp. 649-664

Persistent link: https://www.econbiz.de/10014467626

Rotting from the inside : the decline of retail guilds in Portugal : 1755-1833

Cruz, Miguel Dantas da - In: History of retailing and consumption 8 (2022) 2, pp. 151-170

Persistent link: https://www.econbiz.de/10014251188

Strategic profile for positioning eco-apparel among mainstream apparel consumers

Neupane, Saugat; Chimhundu, Ranga; Kong, Eric - In: Journal of global fashion marketing : JGfM 12 (2021) 3, pp. 229-244

Persistent link: https://www.econbiz.de/10012584778

Tell me what you drink, I'll tell you who you are : status and fashion effects on consumer conformity

Lana, Jailson; Barbosa de Souza, Maria José; Lana, Jeferson - In: Journal of food products marketing : innovations in … 28 (2022) 7, pp. 295-314

Persistent link: https://www.econbiz.de/10013459987

Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors

Dahana, Wirawan Dony; Miwa, Yukihiro; Baumann, Chris; … - In: Journal of strategic marketing 30 (2022) 5, pp. 481-509

Persistent link: https://www.econbiz.de/10013370892

Impact of sales promotion on consumer buying behavior in the apparel industry

Mishra, Manish; Kushwaha, Rohit; Gupta, Nimit - In: Cogent business & management 11 (2024) 1, pp. 1-15

Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty bonuses are all forms of sales promotions. Advertising...

Persistent link: https://www.econbiz.de/10014530242

Trend-chasing versus minimalism : selling fewer, better products to fashion-sensitive customers

Jalili, Monire; Pangburn, Michael S; Yazdani, Alireza - In: Production and operations management : the flagship … 33 (2024) 4, pp. 922-942

Persistent link: https://www.econbiz.de/10014576915

Role of experience in customer self-congruity to maintaining loyalty : a study on fashion store

Wijaya, Angga Pandu - In: Entrepreneurial business and economics review : EBER 5 (2017) 3, pp. 189-198

Persistent link: https://www.econbiz.de/10011803441

Fashion and film stories of (mis)understanding : introduction to a special issue on cinema and fashion

Díaz Soloaga, Paloma; Muñoz Domínguez, Gemma; … - In: Journal of global fashion marketing : JGfM 14 (2023) 4, pp. 369-373

Persistent link: https://www.econbiz.de/10014373485