textile and fashion industries. This is mainly due to improper marketing communication of sustainable subjects or a rather low … marketing communication of sustainable fashion. As part of the above objective, we attempt to propose the general trend in … of sustainable fashion houses on consumers from Generations Y and Z and its comparison with previous research for the …

was found between the importance of fashion brand sustainability and consumers' decisions to buy sustainable clothing … products. However, the sustainability of a fashion brand or product is among the least important factors in their purchasing … various factors that may influence consumer behaviour, such as the sustainability of a fashion brand or product, potentially …

INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND … New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND … -- 12. The Future of Fashion Marketing. . …

artisanal fashion in India for brand story relevance in challenging times -- Section 3 - Fashion Marketing in Emerging Economies …Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter …

GUENNEC, Aude, Heritage, and children’s contemporary fashion: case-study of the French brand Jacadi -- CHAPTER 9 – MENDES …, Silvano, Heritage and the ‘Fourth Space’: When the Fashion Brand Dines Out -- CHAPTER 10 – SIAMPTANI, Mala A thematic analysis …1 - Introduction -- 2 – GLOVER, Catherine, Fashion Storytelling through Dress and Lego Mini-Figures: Mary Queen of …

-based studies in the fashion and apparel industry are also scarce. Therefore, this study attempts to enlighten the subject of how … consumers from different countries respond to CSR adopted in the fashion and apparel industry. This study is based on an …

-expression, prestige, and brand image when purchasing luxury fashion handbags. Analytical hierarchy process (AHP) was performed to measure … luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self … most dominant value for Chinese millennial participants when purchasing luxury fashion handbags, whereas the prestige value …