Fashion marketing is the entire process of research, planning, promoting, and distributing the raw materials, apparel … and accessories, which consumer want to buy. It involves everyone in the fashion industry and occurs throughout the entire … promotion of fibers, fabrics, leather, furs, trims, apparel and accessory.Fashion marketing begins and ends with the consumer …

loyalty towards Mobile commerce in Malaysia towards fashion and apparel industry. This research mainly proposes on the … price are the three important factors that any fashion industry in M-commerce should consider before marketing its products …

Objective – As sales in the fashion industry continue to grow, consumer behaviour with respect to purchasing fashion … examines whether there is the difference between male and female consumers with respect to buying fashion products in Surabaya … to interpersonal influences (ISI) between male and female, with respect to purchasing fashion products.Novelty – This …