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A study on the downloading intention of fashion retailers’ apps

Llorens, Miguel; Hernández, Adolfo - In: Journal of marketing analytics : JMA 9 (2021) 4, pp. 349-362

Persistent link: https://www.econbiz.de/10012667116

The antecedents of relationship marketing and customer loyalty : a case of the designed fashion product

Bui Thanh Khoa - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 2, pp. 195-204

Persistent link: https://www.econbiz.de/10012667283

The effect of consumer motivations on purchase intention of online fashion : sharing platform

Won, Jessica; Kim, Bo-Young - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 6, pp. 197-207

Persistent link: https://www.econbiz.de/10012667869

Luxury for hire : motivations to use closet sharing

Vincent, Racheal Louis; Gaur, Sanjaya Singh - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 306-319

Persistent link: https://www.econbiz.de/10012668456

Fashion product display : an experiment with Mockshop investigating colour, visual texture, and syle coordination

Wu, Juanjuan; Ju, Hae Won; Kim, Jieun; Damminga, Cara; … - In: International journal of retail & distribution management 41 (2013) 10, pp. 765-789

Persistent link: https://www.econbiz.de/10010187209

A note on fashion cycles, novelty and conformity

Alberti, Federica - 2013

We develop a model in which novelty and conformity motivate fashion behavior. Fashion cycles occur if conformity is not … too high. The duration of fashion cycles depends on individual-specific conformity, novelty, and the number of available … styles. The use of individual-specific novelty and conformity allows us to also identify fashion leaders. -- novelty …

Persistent link: https://www.econbiz.de/10009736796