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9,971
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9971
Meine Marke : was Unternehmen authentisch, unverwechselbar und langfristig erfolgreich macht ; [mit Zusatzkapitel zum Social Web]
Wala, Hermann H.
-
2013
-
5., aktualisierte und erw. Neuaufl.
Persistent link: https://www.econbiz.de/10010196272
Saved in:
9972
Brand
and market oriented positioning
Urde, Mats
;
Koch, Christian
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 351-371)
.
2012
Persistent link: https://www.econbiz.de/10010196299
Saved in:
9973
The role of private labels in antitrust
Doyle, Chris
;
Murgatroyd, Richard
- In:
Journal of competition law & economics
7
(
2011
)
3
,
pp. 631-650
Persistent link: https://www.econbiz.de/10010196328
Saved in:
9974
Warum Produkte floppen : die 10 Todsünden des Marketings
Müller, Tina
;
Schroiff, Hans-Willi
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010196629
Saved in:
9975
How far can we push sceptical reflexivity? : an analysis of marketing ethics and the certification of poverty
Neyland, Daniel
;
Simakova, Elena
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 139-155)
.
2013
Persistent link: https://www.econbiz.de/10010199657
Saved in:
9976
Die Markenwirtschaft ... : Jahresbericht des Markenverbandes
Markenverband
-
Berlin : Markenverb.
-
2012 -
Persistent link: https://www.econbiz.de/10010200254
Saved in:
9977
The advertising of E. Remington & Sons : the creation of an iconic
brand
, 1854 - 1888
Henning, Robert A.
;
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 418-448
Persistent link: https://www.econbiz.de/10010200718
Saved in:
9978
How do supermarkets respond to
brand
-level demand shocks? : evidence from the German beer market
Empen, Janine
;
Hamilton, Stephen F.
- In:
American journal of agricultural economics
95
(
2013
)
5
,
pp. 1223-1229
Persistent link: https://www.econbiz.de/10010204243
Saved in:
9979
Strategisches Ingredient Branding : Entwicklung und Positionierung von Zulieferermarken durch Markenkooperationen ; eine empirische Analyse anhand ausgewählter Branchen
Zuberer, Johannes
-
2013
Persistent link: https://www.econbiz.de/10010204377
Saved in:
9980
Capture the mindshare and the market share will follow : the art and science of building brands
Gill, Libby
-
2013
Persistent link: https://www.econbiz.de/10009783869
Saved in:
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