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Brand management
56
Markenführung
56
Marketingmanagement
45
Marketing management
38
Markenartikel
34
Brand image
32
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32
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28
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English
118
Undetermined
39
German
14
French
1
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Keller, Kevin Lane
161
Kotler, Philip
30
Lehmann, Donald R.
12
Hoeffler, Steve
10
Lane Keller, Kevin
6
Aaker, David A.
5
Houston, Michael J.
5
Apéria, Tony
4
Bloom, Paul N.
4
Brady, Mairead
4
Brexendorf, Tim Oliver
4
Georgson, Mats
4
Hansen, Torben
4
Heckler, Susan E.
4
Sood, Sanjay
4
Bliemel, Friedhelm
3
Farley, John U.
3
Golmohammadi, Alireza
3
Goodman, Malcolm
3
Keller, Kevin L.
3
Lemon, Katherine N.
3
Moorthi, Y.L.R.
3
Opresnik, Marc Oliver
3
Rajavi, Koushyar
3
Richey, Keith
3
Staelin, Richard
3
Ambler, Tim
2
Bayus, Barry L.
2
Bridges, Sheri
2
Chernev, Alexander
2
Dev, Chekitan S.
2
Edell, Julie A.
2
Fiske, Susan T.
2
Kervyn, Nicolas
2
Kumar, V.
2
Lu, Taihong
2
Malone, Chris
2
Moorthy, Sridhar
2
Swaminathan, Vanitha
2
Wakefield, Kirk
2
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Pearson Deutschland GmbH
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1
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The journal of brand management : an international journal
8
Journal of Consumer Research
6
Journal of marketing
6
Marketing management : a quarterly business management publication of the American Marketing Association
6
Report / Marketing Science Institute
6
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of the Academy of Marketing Science
4
Always learning
3
Harvard business review : HBR
3
Journal of advertising research
3
Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
AMS review : official publication of the Academy of Marketing Science
2
Brand management ; Vol. 2
2
European Journal of Marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
IIM Bangalore Research Paper
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of international marketing
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Pearson one series
2
Report / Marketing Science Institute / Marketing Science Institute
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
wi - Wirtschaft
2
wi wirtschaft
2
Advances in corporate branding
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business Horizons
1
Business horizons
1
California management review : CMR
1
Does marketing need reform? : fresh perspectives on the future
1
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ECONIS (ZBW)
112
OLC EcoSci
26
USB Cologne (EcoSocSci)
22
RePEc
9
Other ZBW resources
3
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61
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003229272
Saved in:
62
Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Edell, Julie A.
;
Keller, Kevin Lane
-
1999
Persistent link: https://www.econbiz.de/10001459858
Saved in:
63
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
64
Effects of quality and quantity of information on decision effectiveness
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
2
,
pp. 200-213
Persistent link: https://www.econbiz.de/10001068367
Saved in:
65
Memory in advertising : the effect of advertising memory cues on brand evaluations
Keller, Kevin Lane
-
1986
Persistent link: https://www.econbiz.de/10000789153
Saved in:
66
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
67
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
68
Are brands wasting money on sport sponsorships? : a new look at brand personality, brand equity, and official sponsorship effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012643007
Saved in:
69
Understanding sponsorship : a consumer-centric model of sponsorship effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 320-343
Persistent link: https://www.econbiz.de/10012260491
Saved in:
70
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
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