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Can vague brand slogans promote desirable consumer responses?

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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?

Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104

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The role of brand exposure and experience on brand recall : product durables vis-à-vis FMCG

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Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken

Schlichthorst, Marisa - 2008

. Damit wird ihr eine zentrale Rolle als Vermittler von Werbewirkung zugesprochen. Allerdings wurde diese Vermittlerrolle … Kontrolle von langfristiger TV-Werbewirkung bei etablierten Konsumgütern. Bereits bestehende Wirkungshypothesen zur Rolle der …

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Can advertising creativity affect product perceptions and retailer evaluations?

Modig, Erik; Rosengren, Sara - In: The journal of product & brand management 23 (2014) 6, pp. 452-461

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"This theatre is a part of me" : contrasting brand attitude and brand attachment as drivers of audience behaviour

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A study of the antecedents of slogan liking

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The development of brand attitudes among young consumers

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Cognitive associations between advertising and brand response among consumers in Mexico

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