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Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina; Fearne, Andrew P.; Simmons, Geoffrey - In: International small business journal : ISBJ 38 (2020) 2, pp. 90-110
Persistent link: https://www.econbiz.de/10012214667
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Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey; Durkin, Mark - In: Marketing theory 23 (2023) 4, pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
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Brilliant mistake! Essays on incidents of management mistakes and mea culpa
Palmer, Mark; Simmons, Geoff; Kervenoael, Ronan de - In: International journal of retail & distribution management 38 (2010) 4, pp. 234-258
Persistent link: https://www.econbiz.de/10008392357
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Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence
Palmer, Mark; Simmons, Geoff - In: Journal of strategic marketing 18 (2010) 4, pp. 317-337
Persistent link: https://www.econbiz.de/10008440106
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Integrating sustainable tourism and marketing management: can National Parks provide the framework for strategic change?
Gilmore, Audrey; Simmons, Geoff - In: Strategic change : SC ; briefings in entrepreneurial finance 16 (2007) 5, pp. 191-200
Persistent link: https://www.econbiz.de/10007764355
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Marketing planning and digital customer loyalty data in small business
Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; … - In: Marketing intelligence & planning 30 (2012) 5, pp. 515-535
Persistent link: https://www.econbiz.de/10009993485
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The relationship between small business market orientation and environmental uncertainty
Didonet, Simone; Simmons, Geoff; Díaz-Villavicencio, … - In: Marketing intelligence & planning 30 (2012) 7, pp. 757-780
Persistent link: https://www.econbiz.de/10010027812
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Marketing to postmodern consumers: introducing the internet chameleon
Simmons, Geoff - In: European journal of marketing : EJM 42 (2008) 3, pp. 299-310
Persistent link: https://www.econbiz.de/10007993431
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A Conceptualization of the Determinants of Small Business Website Adoption: Setting the Research Agenda
Simmons, Geoff; Armstrong, Gillian A.; Durkin, Mark G. - In: International small business journal 26 (2008) 3, pp. 351-390
Persistent link: https://www.econbiz.de/10008052061
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An exploration of small business Website optimization: Enablers, influencers and an assessment approach
Simmons, Geoff; Armstrong, Gillian A.; Durkin, Mark G. - In: International small business journal 29 (2011) 5, pp. 534-562
Persistent link: https://www.econbiz.de/10009343746