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Online advertising : defining...
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Online-Marketing
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12,837
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7,918
Advertising effects
7,692
Konsumentenverhalten
6,831
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6,825
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5,812
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5,805
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4,302
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4,259
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2,424
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2,422
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2,114
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2,009
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2,006
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1,973
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1,833
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1,831
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1,681
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1,663
Beziehungsmarketing
1,662
Relationship marketing
1,659
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1,487
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1,471
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1,313
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1,086
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1,077
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1,035
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982
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888
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864
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859
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838
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827
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Pelsmacker, Patrick de
67
Gierl, Heribert
56
Kreutzer, Ralf T.
45
Bauer, Hans H.
43
Dens, Nathalie
39
Esch, Franz-Rudolf
39
Eisend, Martin
35
Wilbur, Kenneth C.
34
Tucker, Catherine
33
Goldfarb, Avi
32
Dwivedi, Yogesh Kumar
30
Septianto, Felix
30
Diehl, Sandra
29
Skiera, Bernd
29
Taylor, Charles Raymond
28
Reijmersdal, Eva A. van
27
Huber, Frank
26
Pauwels, Koen
26
Yoon, Sukki
26
Chaffey, Dave
25
Okazaki, Shintaro
25
Terlutter, Ralf
25
Fritz, Wolfgang
24
Ghose, Anindya
24
Hudders, Liselot
24
Choi, Yung Kyun
23
Stafford, Marla Royne
23
Kaiser, Harry M.
22
Law, Chun Hung Roberts
22
Yoon, Hye Jin
22
Bellman, Steven
20
Gröppel-Klein, Andrea
20
Jerath, Kinshuk
20
Malthouse, Edward C.
20
Schweidel, David A.
20
Tucker, Catherine E.
20
Whinston, Andrew B.
20
Dahlén, Micael
19
Kollmann, Tobias
19
Rosengren, Sara
19
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Springer Fachmedien Wiesbaden
108
National Bureau of Economic Research
44
IGI Global
24
Information Resources Management Association
16
Springer Gabler <Firma>
12
Books on Demand GmbH <Norderstedt>
11
Haufe-Lexware GmbH & Co. KG
11
Nomos Verlagsgesellschaft
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
9
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
MITP Verlags-GmbH & Co. KG
7
Technische Universität Braunschweig
7
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
C.E.P.R. Discussion Papers
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
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5
Peter Lang GmbH
5
UVK Verlagsgesellschaft mbH
5
Verlag Dr. Kovač
5
Campus Verlag
4
Department of Economics, Fakulteit Ekonomiese en Bestuurswetenskappe
4
Erasmus Research Institute of Management
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
IP Deutschland GmbH <Köln>
4
Rheinwerk Verlag
4
Shaker Verlag
4
Springer International Publishing
4
Universität Bremen
4
epubli GmbH
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Edward Elgar Publishing
3
Helmut-Schmidt-Universität
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
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Journal of business research : JBR
477
Journal of advertising research
326
Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
244
Journal of retailing and consumer services
243
International journal of advertising : the quarterly review of marketing communications
242
International journal of advertising : the review of marketing communications
239
International journal of internet marketing and advertising : IJIMA
214
SpringerLink / Bücher
169
Psychology & marketing
162
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
Journal of promotion management : innovations in planning and applied research
119
International journal of hospitality management
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
Tourism management : research, policies, practice
98
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Springer eBook Collection
96
European journal of marketing : EJM
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
International journal of electronic marketing and retailing : IJEMR
90
Information systems research : ISR
87
The journal of product & brand management
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Journal of marketing research : JMR
84
Marketing letters : a journal of research in marketing
82
Journal of internet commerce
81
Journal of marketing
76
Industrial marketing management : the international journal for industrial and high-tech firms
75
Technological forecasting & social change : an international journal
75
Cogent business & management
70
Young consumers : insight and ideas for responsible marketers
70
Journal of marketing management : MM
69
Health marketing quarterly
67
Electronic commerce research
66
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
66
Journal of current issues and research in advertising : JCIRA
65
Marketing intelligence & planning
65
Asia Pacific journal of marketing and logistics
64
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Source
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ECONIS (ZBW)
19,137
USB Cologne (EcoSocSci)
344
RePEc
171
Other ZBW resources
128
EconStor
88
BASE
31
OLC EcoSci
11
USB Cologne (business full texts)
2
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Showing
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41
Speaking of advertising
Wright, John Sherman
(
ed.
);
Warner, Daniel S.
(
ed.
)
-
1963
Persistent link: https://www.econbiz.de/10000595600
Saved in:
42
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
43
Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
Saved in:
44
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
45
Advertising
Norris, James S.
-
1984
-
3. ed
Persistent link: https://www.econbiz.de/10000065888
Saved in:
46
Advertising
Norris, James S.
-
1980
-
2. ed
Persistent link: https://www.econbiz.de/10000048782
Saved in:
47
Advertising
Wright, John Sherman
;
Winter, Willis L.
;
Zeigler, …
-
1982
-
5. ed
Persistent link: https://www.econbiz.de/10000077534
Saved in:
48
The relationship structure comparison of internet advertising effects on different product involvement clusters
Wu, Shwu-Ing
- In:
Journal of international marketing and marketing research
33
(
2008
)
2
,
pp. 87-111
Persistent link: https://www.econbiz.de/10003731953
Saved in:
49
Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil
;
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
Saved in:
50
Die Kunst des Webtrackings : [Webtracking à la carte, Web Analytics vom Feinsten]
Möller, Udo
;
Kröhn, Michael
-
2009
-
1. Aufl., Dt. Originalausg.
Persistent link: https://www.econbiz.de/10003752828
Saved in:
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